Lumoa

FEBRUARY 9, 2023

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Lumoa

MARCH 5, 2018

B2C customer experiences have set the tone of CX transformation. For a growing number of B2B companies, the pathway to growth will be through CEM. Many B2C CX practices have become universal. Digital" has become a standard not only for B2C customer interactions but also for B2B customer experiences.

B2B 284

B2B Company B2C CEM 284

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. Do you love CEM as much as we do?

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Esteban Kolsky

MARCH 17, 2022

vendors were never afraid to pivot, and thus the concept of B2C (business-to-consumers) was born – and with them, of course, new “tools” (hint: they were the same tools, with minor differences – just like the “verticalized” solutions of the times were the same tools with different interfaces). and we did.

Omni-Channel 158

Omni-Channel CEM CRM B2C 158

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. Do you love CEM as much as we do?

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Delivering the omni-channel experience. The post Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training appeared first on Beyond Philosophy.

CEM 60

CEM Omni-Channel Training Customer Experience 60

Oracle

APRIL 3, 2019

The omnichannel approach to sales is redefining how marketers approach their audience. Enter customer engagement marketing (CEM). What is CEM? ” So, how does a business begin to create a CEM strategy ? Are you unsure what a CEM touch point would look like? That’s CEM.”

Customer Engagement 99

Customer Engagement CEM Engagement Marketing 99