Optimove

MARCH 20, 2025

Superapps, GenAI, and the Future of Customer Conversations | Josh Diner, Head of Product Marketing, Infobip With 9 out of 10 Gen Z consumers preferring chat over calls, businesses must evolve their engagement strategies. This session explored how to turn passive browsing into active engagement with predictive content recommendations.

Connections 52

Connections Gamification Marketing CRM 52

CSM Magazine

JUNE 17, 2021

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making.

CRM 98

CRM Social Media Rewards Programs Advertising 98

ShepHyken

APRIL 14, 2024

Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. Over 90% of businesses today offer a loyalty program.

Net Promoter Score 78

Net Promoter Score Loyalty Programs Customer Service Ecommerce 78

ShepHyken

NOVEMBER 25, 2022

Rewarding customer loyalty shows customers that you value their patronage. You can offer loyalty points, discounts, and exclusive deals as part of your customer rewards program. . She has 10+ years of B2B & B2C marketing experience in various sectors such as SaaS, e-commerce, education, and consumer goods.

Customer Service 85

Customer Service Rewards Programs Customer relationships e-support 85

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ShepHyken

APRIL 20, 2020

My Comment: I’ve always said that many loyalty programs are often marketing programs, where repeat purchases earn points or free merchandise. A research team at Washington University Business School came out with some interesting research about how just being part of a simple loyalty or rewards program, drives repeat business.

Loyalty Programs 51

Loyalty Programs Customer Service Rewards Programs Consulting 51

Currency Alliance

JUNE 19, 2019

Used as rewards in the Plus loyalty ecosystem, they drove 108,000 app downloads, with each user averaging 10 minutes’ activity a day in the platform. Vast sums of reward value were issued at a blanket rate of 1-3% – but because many of the points would never be redeemed, the projected cost was considered minimal.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49