Optimove

JANUARY 3, 2023

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. Even as the calendar flipped to January 2023 on Sunday – manual work and wasted effort will still be a part of many CRM marketers’ day-to-day roles.

B2C 59

B2C Marketing Multi-Channel CRM 59

ECXO

JULY 10, 2024

The Need for Comprehensive Metrics in B2B and B2C Contexts In B2C environments, where interactions are more transactional, NPS can be a useful indicator of customer advocacy. CRM Integration : Correlating feedback with customer profiles for deeper insights. Advanced Analytics and AI : Analyzing large volumes of feedback data.

Metrics 369

Metrics Analysis Feedback NPS 369

eglobalis

JULY 2, 2024

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction.

NPS 373

NPS Feedback Net Promoter Score B2C 373

Optimove

AUGUST 2, 2021

Plenty of brands use marketing funnels both in B2B and B2C organizations, making it one of the most used frameworks around. If you want to learn more about the marketing funnel and how AI-mapped CRM journeys help scale its personalization and revenue, feel free to? That’s just the reality of how it goes. reach out ?at

CRM 98

CRM Marketing B2C Multi-Channel 98

Optimove

JUNE 14, 2021

However, the fact that she is not happy might require a different CRM approach compared to a regular active customer. That’s why having a platform that automates customer data and intelligence is crucial to the success of your CRM efforts. The post Smart CRM Basics: Why Customer Intelligence? What Can You Derive from This?

CRM 98

CRM Effort Score B2C Ecommerce 98

Optimove

JULY 26, 2021

CRM Marketing teams put a lot of effort into increasing customer loyalty across various stages of the customer’s lifetime – starting from acquisition to retention, all the way through reactivation. You can do that using a wide variety of CRM marketing tools and strategies. Reach Out ?at at any time or visit the?

CRM 98

CRM Loyalty Strategy B2C 98

Optimove

AUGUST 16, 2021

Customer Lifetime Value is perhaps the most shining north star in the sky of CRM Marketing. Focusing your CRM Marketing efforts on lifetime value will help you optimize your marketing actions to convert more customers, increase the spending of existing customers, and reduce customer churn. The Final Word.

CRM 98

CRM How To B2C Ecommerce 98

InMoment XI

JANUARY 9, 2024

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. How Does the B2B Customer Experience Differ from B2C? What are Some B2B Customer Experience Examples? Support and service.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Optimove

FEBRUARY 12, 2021

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update and smart CRM basics on B2C marketing. Smart CRM Basics: What is B2C Marketing? and CRM in B2C?). B2CRM News: The Weeknd paid for his Super Bowl show.

CRM 52

CRM B2C Video Analysis 52

Optimove

JUNE 30, 2021

Don’t miss out on previous Smart CRM Basics: Customer Intelligence Predictive Customer Behavior Modeling The Single Customer View Control Groups in Marketing Customer Churn Prediction and Prevention Relationship Marketing Customer Behavior Modeling B2C Marketing The Power of ML eCommerce Marketing.

CRM 96

CRM Marketing B2C Ecommerce 96

Optimove

DECEMBER 18, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on testing principles, and a deep analysis on the well-known athletic apparel retailer, lululemon. B2C CRM NEWS UPDATE: Jack Harlow & Jonny Cotta Mixing Content and Merch.

CRM 52

CRM Analysis Apparel B2C 52

Optimove

JULY 12, 2021

Don’t miss out on previous Smart CRM Basics: Marketing Action Optimization Customer Intelligence Predictive Customer Behavior Modeling The Single Customer View Control Groups in Marketing Customer Churn Prediction and Prevention Relationship Marketing Customer Behavior Modeling B2C Marketing The Power of ML eCommerce Marketing.

CRM 98

CRM Customer Engagement Engagement Strategy 98

Optimove

NOVEMBER 20, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on Churn Factor, and a deep analysis on the well known Spanish apparel retailer Zara. B2C CRM NEWS UPDATE: Google, Nintendo, and branding. 7 CRM COMMANDMENTS: Zara.

CRM 52

CRM Analysis Apparel B2C 52

Optimove

DECEMBER 4, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on Recommendation Models, and a deep analysis on the Italian fashion retailer, United Colors of Benetton. B2C CRM NEWS UPDATE: SalesForce buying Slack, and Facebook acquiring Kustomer.

CRM 52

CRM Analysis B2C Fashion 52

Optimove

APRIL 23, 2021

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new Smart CRM Basics on relationship marketing and a deep analysis on the all-American clothing and accessories retailer, Gap. Smart CRM Basics: Relationship Marketing.

CRM 52

CRM Analysis B2C Marketing 52

Optimove

OCTOBER 30, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on personalization, and a deep analysis of The North Face. B2C CRM NEWS Update: Amazon weird new initiative, and Boston Beer’s surprising figures.

CRM 52

CRM Analysis B2C Video 52

Optimove

DECEMBER 31, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on new players experience, and a deep analysis on Nando’s. CRM HACK: New Players Experience. 7 CRM COMMANDMENTS: Nando’s.

CRM 52

CRM Analysis B2C Video 52

Optimove

NOVEMBER 27, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on Real Time Date, and a deep analysis on Vrbo. B2C CRM NEWS UPDATE: Wonder Woman, Instagram, and Charli D’Amelio. CRM HACK: Real Time Data.

CRM 52

CRM Analysis B2C Video 52

Optimove

DECEMBER 31, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on new players experience, and a deep analysis on Nando’s. CRM HACK: New Players Experience. 7 CRM COMMANDMENTS: Nando’s.

CRM 52

CRM Analysis B2C Video 52

Optimove

DECEMBER 24, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on segmenting your one timers, and a deep analysis on Express. B2C CRM NEWS UPDATE: Tropicana, the Mimosa Apology, and Fox News. CRM HACK: Segment Your One Timers.

CRM 52

CRM Analysis B2C Video 52

Optimove

AUGUST 19, 2021

The most in-with-the-times B2C brands out there are customer-centric. The smartest among them make a strategic effort and investment in increasing their Customer Lifetime Value by making CRM Marketing a priority. Oh, I don’t know, maybe a much higher revenue contribution from the CRM? (45% But what in god’s name is OptiGrad?

CRM 98

CRM Effort Score B2C Customer Centricity 98

Optimove

FEBRUARY 8, 2021

So today, on our Smart CRM Basics series, we want to take you through a 4-minute drill and just see for a moment how all the moving parts of eCommerce marketing at scale are making sense together. Optimized CRM journeys – the idea is to send the next best message to each customer to maximize their CLTV. The Power of ML.

Ecommerce 59

Ecommerce CRM Marketing B2C 59

Optimove

DECEMBER 11, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on subscription cancellations, and a deep analysis on Essence. B2C CRM NEWS UPDATE: John Oliver vs Pringles. CRM HACK: How to Reduce Subscription Cancellations.

CRM 52

CRM Analysis B2C How To 52

Optimove

APRIL 21, 2020

Optimove’s Strategic Services team is spending most of its time these days learning how the coronavirus pandemic has impacted various B2C verticals and brands across the board, mostly from a user behavior perspective. Step 1 – Prioritize Your CRM Efforts. We call it the COVID-19 CRM Pyramid of Priorities.

CRM 97

CRM Strategy B2C Sports 97

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. Personalize the Experience B2B customers, like B2C consumers, expect personalized interactions. This can be more challenging in a B2B context due to the scale and complexity of relationships.

B2B 297

B2B Strategy Customer Experience Customer Journeys 297

Optimove

FEBRUARY 8, 2021

So today, on our Smart CRM Basics series, we want to take you through a 4-minute drill and just see for a moment how all the moving parts of eCommerce marketing at scale are making sense together. Optimized CRM journeys – the idea is to send the next best message to each customer to maximize their CLTV. The Power of ML.

Ecommerce 52

Ecommerce CRM Marketing B2C 52

ECXO

JULY 29, 2024

While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges. To truly utilize all available information and enhance company outcomes, follow these steps: Integrate CRM Systems : Deploy robust CRM systems such as Pipedrive, Nimble, Insightly, or Zoho CRM.

Strategy 375

Strategy Customer Experience Net Promoter Score Effort Score 375

ENGAGE.cx

JULY 23, 2015

Perhaps the quickest decision for changes to the technology stack, a new CRM always seems to be top on the list and the process may sound a bit like this: You : “I want to know, beyond a shadow of a doubt, that your CRM is going to work for my business.”. These are just some of the key components of an effective B2C solution.

B2C 40

B2C CRM Technology How To 40

Optimove

MAY 31, 2021

This is some smart CRM: Rather than trying to make educated guesses based on analyses of historical data – Predictive Behavior Modeling is typically used to select the BEST marketing actions to run in each of your customer groups and to identify which customers will likely change their spending level. B2C Marketing. The Power of ML.

CRM 52

CRM B2C Ecommerce ROI 52

Optimove

FEBRUARY 22, 2021

As a CRM marketer, that means it’s hard to determine exactly what marketing actions to take for each customer or group of customers. Don’t miss out on previous Smart CRM Basics:?. B2C Marketing ? The post Smart CRM Basics: Customer Behavior Modeling appeared first on Optimove. So, what do you do? Reach Out ?or

CRM 52

CRM B2C Ecommerce Analysis 52

Optimove

MARCH 12, 2021

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, new Smart CRM Basics hack on eCommerce marketing. Plus: Bracketology for B2C! Smart CRM Basics: eCommerce Marketing. Smart CRM Basics: eCommerce Marketing.

Ecommerce 52

Ecommerce CRM B2C Marketing 52

Optimove

OCTOBER 2, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. B2C CRM NEWS Update: Influencers and Entrepreneurship. 7 CRM COMMANDMENTS: Iceland Foods. The post Watch: Flex or Strict Return Policy, Influencer Data, and CRM Analysis appeared first on Optimove.

Policies 52

Policies CRM Analysis Data 52

Optimove

OCTOBER 16, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on the fundamentals of a marketing plan, and a deep analysis of Buy Buy Baby. B2C CRM NEWS Update: Yelp tagging “racist behavior” and WSJ’s Sustainability Rankings.

CRM 52

CRM Analysis B2C Marketing 52

Forcivity Salesforce

FEBRUARY 13, 2022

Salesforce’s all-in-one sales platform solutions creates and supports customer relationship management (CRM) software , creating one reliable CRM tool that all departments can utilize. Having the right CRM tool that scales with your company is vital. Increase sales with a cloud-based CRM. Let's talk.

CRM 52

CRM Sales Customer Relationship Management Effort Score 52

Optimove

NOVEMBER 6, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on power measures, and a deep analysis of William Hill. B2C CRM NEWS Update: Q3 ad spend, Under Armour announcement, and Charli D’Amelio. CRM HACK: Power Measures.

CRM 40

CRM Analysis Measurement B2C 40

Optimove

OCTOBER 23, 2020

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, a new CRM hack on how to make your dashboard insightful, and a deep analysis of Brooks Running. B2C CRM NEWS Update: Prime Day, Smart Texts. 7 CRM COMMANDMENTS: Brooks Running.

CRM 52

CRM Analysis B2C How To 52

Optimove

JANUARY 18, 2021

Welcome to another episode of our Smart CRM Basics series. This time we discuss the importance of implementing Machine Learning (ML) in your CRM marketing plan. Want to learn more about becoming the best CRM marketer possible? The post Smart CRM Basics: The Power of Machine Learning in Marketing appeared first on Optimove.

CRM 52

CRM Marketing B2C Video 52