15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]
Lumoa
FEBRUARY 6, 2018
Companies do marketing, sales and CRM – the customer does the experience! Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer experience starts with a strong customer-centric culture, and that tone is set from the top.
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