Optimove

JANUARY 13, 2021

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. At Optimove, we encourage marketers to treat every CRM marketing campaign as an experiment. Remember: Top brands are able to drive 33% of the revenue via CRM marketing. #3

CRM 52

CRM Marketing Measurement Groups 52

Optimove

DECEMBER 1, 2020

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. At Optimove, we encourage marketers to treat every CRM marketing campaign as an experiment. Remember: Top brands are able to drive 33% of the revenue via CRM marketing. #3

CRM 40

CRM Marketing Measurement Groups 40

BirdEye

SEPTEMBER 10, 2024

We’ll also explore the differences between B2B and B2C funnels, the role of social media, and how to avoid common pitfalls. Today, customers might enter or leave the funnel at different stages, driven by their unique needs and interactions across multiple digital touchpoints, such as social media, email, or online reviews.

Marketing 59

Marketing Social Media B2C B2B 59

One Millimeter Mindset

SEPTEMBER 24, 2018

Then again, when customer conversations stray dangerously close to the constraints of what is comfortable, why not at least pursue what just might be possible? When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? If not today, tomorrow?

Strategy 213

Strategy B2C Customer Retention B2B 213

Natalie Petouhof

APRIL 4, 2016

Tweet After attending the SAP Hybris IOT/ CRM event, I was very impressed to see a vendor really connect the dots between commerce and customer service and customer experience. At the end of the day, if the customer experience is poor, customers will abandon shopping carts and revenue will suffer.

Omni-Channel 40

Omni-Channel CRM B2C B2B 40

Forrester's Customer Insights

MARCH 13, 2018

This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware. This is because B2C engagement is […].

CRM 31

CRM B2B Ecommerce B2C 31

Think Customers

JULY 25, 2024

The Need for Comprehensive Metrics in B2B and B2C Contexts In B2C environments, where interactions are more transactional, NPS can be a useful indicator of customer advocacy. This approach challenges the retrospective nature of NPS surveys, offering immediate insights that inform strategic decisions and enhance satisfaction.

Metrics 40

Metrics Analysis Feedback NPS 40

Lumoa

MAY 5, 2022

The Benefits of a Customer Experience Strategy Customer Experience strategy gathers the threads and shows the way Five important steps for the development and implementation of CX CX in the crystal ball What is Customer Experience? CX is the customers’ experience of the product or service itself.

Strategy 259

Strategy Customer Experience How To Consulting 259

Forrester's Customer Insights

JUNE 27, 2022

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships.

B2C 49

B2C Data Survey Marketing 49

Forrester's Customer Insights

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 58

B2C Consumers Meeting Customer Relationship Management 58

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! Is customer centricity already part of the company DNA and culture? Are there efficient processes in place for analyzing customer data or communicating customer insights?

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Retently

AUGUST 22, 2024

A great advantage of the Net Promoter System, aside from its simplicity and insightfulness, is that it works with any business models, such as B2C or B2B , and any business type and industry. This surveying model is known as Relationship NPS, which measures how your customers’ satisfaction changes over time.

Survey 78

Survey NPS Ecommerce Touchpoint 78

Bob Hayes

SEPTEMBER 18, 2017

Customer professionals lack proficiency in, or access to, three important data science skills: programming, mathematics, statistics. Customer professionals said their biggest roadblock was the inability of translating customer insights into business operations. Customer programs generate a lot of data.

Analytics 113

Analytics Loyalty Data Competitive Advantage 113

Optimove

JANUARY 16, 2020

Marketers and other customer-facing teams need direct access to consolidated customer data in order to better understand their customers and provide them with the most relevant communication. Click here if you want to learn why B2C marketers need a relationship marketing hub. This can be achieved by using a proper CDP.

Retail 61

Retail Marketing B2C CRM 61

Forrester's Customer Insights

MARCH 21, 2023

Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. That’s a tough job if your martech ecosystem is overly complex or badly integrated – or both.

B2C 26

B2C Marketing Strategy Customer Expectations 26

Solvvy

AUGUST 21, 2020

Next-gen chatbots improve your customer experience. Next-gen chatbots provide support analytics and customer insights. Next-gen chatbots provide 24/7 customer support. Your website is available all the time, so customers must always be able to find answers. Next-gen chatbots are a strong investment.

Chatbots 62

Chatbots Self Service Multi-Channel B2C 62

SuiteCX

JANUARY 19, 2015

Combined different technologies and approaches into a single source of truth Developed more comprehensive data collec2on & usage; developed CRM insights across all companies 10. Small movement forward will have an important impact, and you can chip away at your pain points piece by piece.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Forrester's Customer Insights

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 46

B2C Strategy Touchpoint Marketing 46

Peter Lavers

DECEMBER 21, 2017

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C. Best independent blog content.

Omni-Channel 55

Omni-Channel Multi-Channel B2C B2B 55

ERDM

NOVEMBER 10, 2020

These tough times have forced marketers to think much more seriously about gaining a deep understanding of the voice of the customer, improving the total customer experience, and, based on those insights, rethinking their value proposition. What actions have you taken based on these customer insights?

Industry 52

Industry Net Promoter Score B2B e-support 52

Forrester's Customer Insights

AUGUST 17, 2020

Gong’s Latest Round Launches Revenue Intelligence Into CRM’s Orbit Gong announced $200 million in Series D funding, following its $65 million Series C round in December of last year.

Marketing 49

Marketing CRM Technology Data 49

Lumoa

OCTOBER 31, 2018

Peter Lavers, Customer Experience and CRM Expert @ PeterLavers | blog "Customer Experience is here to stay! Companies do marketing, sales and CRM – the customer does the experience! Is customer centricity already part of the company DNA and culture?

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Forrester's Customer Insights

NOVEMBER 2, 2018

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers. With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking.

Management 55

Management CRM Connections Marketing 55

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Thematic

MARCH 29, 2020

These types of solutions are often described as ‘Customer Insights’ platforms, or more recently, Unified Data Analytics. So, simply looking at common themes by volume won’t provide the most accurate insights. Below I’ll share how you can ensure that your feedback is analyzed effectively.

Feedback 111

Feedback How To Analysis e-support 111

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Customer Experience 49

Customer Experience Video Sales ROI 49

Bob Hayes

FEBRUARY 2, 2015

Method addresses the means by which customer feedback is collected and what gets measured. Reporting addresses analysis, synthesis and dissemination of customer feedback. Research is concerned with how companies provide additional customer insight by conducting deep dive research using different types of customer data.

Loyalty 40

Loyalty CEM Customer Experience Social Media 40

Forrester's Customer Insights

JANUARY 11, 2022

Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects.

Strategy 49

Strategy Data Consumers Examples 49

Forrester's Customer Insights

JULY 20, 2018

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].

Customer Relationship Management 105

Customer Relationship Management Ecommerce User Experience CRM 105

Forrester's Customer Insights

OCTOBER 3, 2022

And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. We all know that there is a big difference between working hard and working smart.

Loyalty 49

Loyalty Technology Marketing Customer Experience 49

Forrester's Customer Insights

DECEMBER 16, 2019

This year, we’ve seen an uptick in client and industry interest in customer communities. Marketers want to build authentic and lasting relationships with customers who are more and more likely to experiment and less and less likely to trust traditional advertising.

Brands 26

Brands Advertising Customers Industry 26

Forrester's Customer Insights

NOVEMBER 17, 2022

Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […].

Loyalty 26

Loyalty Customer Retention Customers Marketing 26

Confirmit

MAY 29, 2018

Voice of the Customer refers to the way an organization collects customer feedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits. Why Does Voice of the Customer Matter? What Channel Should You Use to Collect the Voice of the Customer?

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40

Qualtrics

FEBRUARY 26, 2019

As the purveyor of all things data, they know how to incorporate insights and analysis in innovative ways to drive customer loyalty. On business to consumer (B2C) versus Business to Business (B2B) work: A mentor said to me a long time ago, “There are a lot of ways where B2C is more simple.

Analytics 37

Analytics Customer Experience B2C B2B 37