ECXO

MARCH 6, 2025

Leveraging Technology and Data for CX Smart use of technology and data is a powerful enabler of better B2B customer experiences. Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more. This is an advantage in gathering rich feedback.

B2B 339

B2B Customer Journeys How To Effort Score 339

ECXO

JULY 29, 2024

This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights. While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

eglobalis

JUNE 27, 2024

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. There are several ways to obtain data and understand customers.

Strategy 443

Strategy Customer Experience Net Promoter Score Customer Centricity 443

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! You have more Voice of Customer data at your fingertips than you could possibly imagine—and it comes in the form of recorded phone conversations between your frontline staff and your customers.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Lumoa

OCTOBER 31, 2018

Peter Lavers, Customer Experience and CRM Expert @ PeterLavers | blog "Customer Experience is here to stay! Companies do marketing, sales and CRM – the customer does the experience! The top challenges I see are that everyone wants Customer Experience to be the latest and greatest.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

ClearAction

OCTOBER 25, 2018

“Customer behavior, emotions, actions, input and feedback are used to define marketing mixes without regard for traditional organizational ‘sacred cows’. 3) Dedicated budget is a prerequisite to mature customer-centric marketing: Leapfrog Marketing Institute studied who owns the customer experience budget.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

PeopleMetrics

FEBRUARY 25, 2022

Customer feedback from CX surveys, post-transaction reviews and recommendations, market research, web analytics, industry benchmarking data, and more are all common VoC channels for collecting data. For example, B2B and B2C voice of customer programs have several critical differences to understand as you start collecting data.

Customer Experience 71

Customer Experience Net Promoter Score Customer Journeys Touchpoint 71