Optimove

MARCH 20, 2025

Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets. Superapps, GenAI, and the Future of Customer Conversations | Josh Diner, Head of Product Marketing, Infobip With 9 out of 10 Gen Z consumers preferring chat over calls, businesses must evolve their engagement strategies.

Connections 52

Connections Gamification Marketing CRM 52

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Used as rewards in the Plus loyalty ecosystem, they drove 108,000 app downloads, with each user averaging 10 minutes’ activity a day in the platform.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

BirdEye

MARCH 10, 2022

The lifetime value of referred customers is 16% higher than customers acquired through any other means. Offering a reward increases referral likelihood, but the size of the reward does not matter. “A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood.”). Constant Contact ).

Marketing 98

Marketing B2C How To Rewards Programs 98

SurveySparrow

MARCH 29, 2023

The customers must be engaged at this stage of the ecommerce journey. But keeping customers engaged at this stage is a big challenge. Stage 3: Conversion The next step after keeping customers engaged is conversion. Many customers don’t reach the conversion stage at all. Examples: Costco and Walmart.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52