GetFeedback

JANUARY 6, 2020

In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. What is the difference between B2B and B2C? Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

BlueOcean

MARCH 24, 2022

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. These are real people with real lives that inform their expectations and define their needs with every shift and change of the world around them. Shifting Customer Expectations.

B2C 156

B2C Customer Care Contact Center First Call Resolution 156

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ECXO

JULY 10, 2024

The simplicity of NPS fails to capture the complexities of customer relationships and experiences, which are vital for improving satisfaction. Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions.

Metrics 374

Metrics Analysis Feedback NPS 374

ShepHyken

DECEMBER 23, 2024

They help customers discover what they need, educate them about solutions, and build trust. In both B2B (business-to-business) and B2C (business-to-consumer) industries, customers expect seamless and convenient experiences. Since we are all customers, B2C interactions often serve as a benchmark for B2B expectations.

Customer Experience 85

Customer Experience Handbook B2C B2B 85

eglobalis

JULY 25, 2024

In contrast, European companies, including those in the UK, tend to focus more on product quality and regulatory compliance, sometimes at the expense of the customer experience. A significant portion of European and UK influencers and educators in CX have not directly implemented or transformed CX in B2B or B2C environments.

Customer Experience 490

Customer Experience Customer Centricity Innovation Culture 490

eglobalis

DECEMBER 4, 2024

Assertions that advancements in artificial intelligence (AI) and automation will replace human-led CX strategies overlook the complexity of customer relationships, the role of cultural nuances, and the limitations of technology in addressing human-centric needs across both B2B and B2C environments.

B2B 419

B2B Culture Government Innovation 419

GetFeedback

DECEMBER 21, 2018

Following a negative customer interaction, 58% of Americans would never use that company again. ( 82% of consumers have stopped doing business with a company because of bad customer service. 67% of customer churn could be avoided if the business resolved the customer’s issue during their first interaction.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

ECXO

DECEMBER 4, 2024

Customer Success Uncovered: How SaaS and Manufacturing Win with Tailored Strategies Customer success has become a cornerstone for businesses aiming to foster long-term customer satisfaction, boost retention rates, and drive sustainable growth. Real-life Examples SaaS Industry 1.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

SurveyGizmo

NOVEMBER 11, 2021

We were living B2C lives where purchases were only a click away. The bar has been raised for customer experience teams and how they develop relationships with consumers. Self-serve options, common in B2C e-commerce, have grown for business buyers too. We’re required to speak with Sales teams to get information.

B2C 98

B2C B2B Self Service e-support 98

eglobalis

AUGUST 19, 2024

We’ll also highlight real-world cases where companies have moved away from NPS in both B2B and B2C contexts. Frustrations with NPS Oversimplification of Customer Sentiment NPS categorizes customers into promoters, passives, and detractors based on a single question. This is the final part of my trilogy about NPS.

NPS 440

NPS Net Promoter Score Effort Score Metrics 440

Storyminers

JULY 29, 2016

And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . VP of Customer Experience, Compellon.

B2C 124

B2C Customer Retention Brands Strategy 124

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. So let’s start!

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

ECXO

JUNE 15, 2021

Empower employees Essentially, customer empathy is the ability to identify a customer’s emotional need, understand the reasons behind that need, and respond to it effectively and appropriately. Empower your employees to go above and beyond the call of duty to serve the customer better.

Customer Centricity 358

Customer Centricity Culture Tips Company 358

GetFeedback

AUGUST 14, 2019

Involve them; train them; teach them what they need to know about your customers, the customer experience, customer expectations about the experience, and their impact on the experience. Review and refresh your Voice of the Customer (VoC) program. Map the customer journey. Have you gotten feedback from them?

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

ECXO

MARCH 6, 2025

How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. B2B customers will notice that commitment.

B2B 339

B2B Customer Journeys How To Effort Score 339

GetFeedback

JULY 19, 2019

When it comes to customer experience (CX) , I can think of many, many things we all know to be true. . We can all agree customers expect more of us than ever. Research reflects it, too: 76% of consumers expect companies to understand their needs and expectations. That’s the customer expectation.

ROI 309

ROI How To Touchpoint Hotels 309

Second to None

APRIL 23, 2019

We are always talking about how CX is a continuously changing practice that shifts to align with the current customer expectations and cultural norms. Business owners could become very familiar with their customers, learning their preferences and expectations through repeated interactions. New Modes of Transportation.

B2C 84

B2C Transportation Social Media Entertainment 84

eglobalis

JUNE 27, 2024

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. There are several ways to obtain data and understand customers.

Strategy 455

Strategy Customer Experience Net Promoter Score Customer Centricity 455

ECXO

JULY 29, 2024

This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights. While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

InMoment XI

NOVEMBER 26, 2024

Improved Customer Experience All of these benefits connect to creating a customer experience that consistently meets or exceeds customer expectations. Visualizing these examples can help your team understand how to structure the journey map, integrate data, and highlight customer pain points.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

Blueshift

MARCH 31, 2025

Heres a stat to wake you up: 76% of B2C brands say they cant activate offline data across channels. Since customers expect personalized experiences throughout their journey, thats not a small gap, its a canyon between what customers expect and what brands can deliver. So what are the other 24% doing differently?

B2C 52

B2C Strategy Customer Expectations Brands 52

Wired and Dangerous

FEBRUARY 4, 2019

They are looking for service providers who consistently deliver service experiences that drive loyalty even in an environment of customer expectations that change at supersonic speed! It means inventing tools that can quickly translate frontline wisdom about customers into alterations in how their service is delivered.

Customer Expectations 87

Customer Expectations Customers Loyalty Customer Experience 87

ShepHyken

JANUARY 4, 2023

Customers Will Be Smarter and More Demanding Than Ever – I may sound like a broken record as I start each year with this prediction. Regardless of the type of business you’re in (B2B, B2C, B2B2C), everyone is a consumer. Just as we want our customers to come back, we want our employees to stay.  .

Self Service 144

Self Service Customer Experience Customer Service B2C 144

InMoment XI

OCTOBER 9, 2024

Given that 72% of customers want immediate service, the live chat feature goes a long way toward customer satisfaction. Data from live chat interactions presents opportunities to learn about customer expectations, including common complaints or remarks. Use conversational surveys to engage customers in impactful dialogue.

Feedback 195

Feedback How To Social Media B2C 195

Wootric CX Blog

FEBRUARY 25, 2021

Customer expectations drive the value of CX. Continuously meet or exceed expectations, and delighted customers will return and even become vocal advocates for your product and brand. . Don’t let the terms B2C (Business to Consumer) and B2B (Business to Business) confuse you. What are their expectations?

B2C 69

B2C B2B How To Consumers 69

CloudCherry

JULY 10, 2019

For example, a b2c company that sells T-shirts might want to ask its customers about their preferences on the type of material and their budget. On the other hand, a b2b company that sells CRM software will have questions about the customer’s industry, the number of employees they have, and their location.

Self Service 231

Self Service Customer Experience Customer Service Chatbots 231

Comm100

OCTOBER 16, 2018

Go vertical-specific: Segment your messaging and channels by industry and company type, or by other relevant customer attributes. LinkedIn is huge for B2B companies, while Facebook and Instagram dominate B2C social. Ensure that your customer experience strategy can accommodate the unique needs of your customer base.

Multi-Channel 177

Multi-Channel Customer Experience Customer Journeys Chatbots 177

Kayako

SEPTEMBER 20, 2018

In the B2C setting, it makes sense to map the customer journey and plan sales enablement solutions and customer experience training around that. To deliver a great customer experience, you must be willing to invest in training and this should not be restricted to customer service teams alone.

B2B 203

B2B Sales Customer Experience Customer Journeys 203

BlueOcean

SEPTEMBER 27, 2021

As such, it’s not uncommon to see customers comparing other brands—even B2B brands—against the giant. It might be unfair to compare businesses who are either much smaller or in a very different industry to Amazon, but that’s simply the reality of customer expectations. different methods to accurately measure customer experience.

Customer Experience 177

Customer Experience Contact Center B2B B2C 177

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. So let’s start!

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Kayako

JULY 28, 2022

When customers arrive at your site looking to solve a problem, their experience with the interface is very important. Customers expect a single entry point and want to locate information and help quickly. To enable ease of use for customers, companies should centralize and organize their knowledge base in one place.

Self Service 247

Self Service Customer Service Management Knowledge Base 247

ECXO

MARCH 21, 2023

Design leads us to data and experience personalisation Personalised approach (Data Analytics): Customers expect a personalised experience that meets their specific needs. Just in B2B, the challenges are greater to achieve great experiences, but data analytics definitely helps.

B2B 295

B2B Customer Experience Roadmap Net Promoter Score 295

Customer Bliss

MARCH 8, 2019

He shares that this was an outdated way of thinking and understands that B2B companies now need to emulate the best B2C practices. There’s a digitally native generation that’s entering the buying and selling workforce and have different expectations of how their technologies should function. This is the process they have to follow.”

B2B 137

B2B Software Customer Journeys Company 137

NICE inContact

MAY 22, 2018

All customers expect their issues to be resolved in the fastest way possible – the recent NICE inContact CX Transformation Study found that speed is the leading indicator of exceptional customer experience. Speed isn’t the only factor that matters, though – customers expect every interaction to be personalized, too.

B2B 120

B2B Customer Experience B2C Contact Center 120

CloudCherry

DECEMBER 1, 2018

In the subscription economy, customer success has almost become synonymous with customer experience. However, in reality, customer experience comes from a vastly different place. The origins of CX lie in the B2C domain and are steeped in the discipline of market research.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

Esteban Kolsky

MARCH 17, 2022

more and more people and companies went online and more transactions where happening between consumers and single-person customers than between businesses. the pendulum swung to the other end (nee customer centricity), and we were (as almost always) caught un-prepared. this is where Michel Foucalt comes in. stay tuned.

Omni-Channel 158

Omni-Channel CEM CRM B2C 158