eglobalis

JUNE 27, 2024

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. However, while easy to write about, it is much harder to implement in both B2B and B2C contexts.

Strategy 369

Strategy Customer Experience Net Promoter Score Customer Centricity 369

Lumoa

MAY 5, 2022

The Benefits of a Customer Experience Strategy Customer Experience strategy gathers the threads and shows the way Five important steps for the development and implementation of CX CX in the crystal ball What is Customer Experience? CX is the customers’ experience of the product or service itself.

Strategy 259

Strategy Customer Experience How To Consulting 259

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. The situation when B2B CX was very distant from B2C CX has been rapidly changing. So let’s start!

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Forrester's Customer Insights

FEBRUARY 10, 2020

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 68

B2C B2B Customer Experience Management Customer Experience 68

Customer Guru

AUGUST 8, 2018

Adam is a globally recognized expert on customer experience. He is the co-founder and director of Genroe, a consultancy that specializes in Net Promoter®, customer feedback management, data analysis, and customer experience management. Adam Toporek Follow @adamtoporek. Augie Ray Follow @augieray.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Journeys 130

Forrester's Customer Insights

FEBRUARY 27, 2019

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].

Interaction 46

Interaction B2C Management Marketing 46

Forrester's Customer Insights

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 46

B2C Strategy Touchpoint Marketing 46

Bob Hayes

SEPTEMBER 18, 2017

Customer professionals lack proficiency in, or access to, three important data science skills: programming, mathematics, statistics. Customer professionals said their biggest roadblock was the inability of translating customer insights into business operations.

Analytics 113

Analytics Loyalty Data Competitive Advantage 113

Forrester's Customer Insights

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 43

B2C B2B Company Measurement 43

PeopleMetrics

MARCH 25, 2022

They can help you better guide your customer experience strategy , prepare for product launches, learn more about your audience—essentially any goal or initiative that would benefit from direct customer insight. But what are customer advisory boards? creating a customer advisory board to collect customer insights.

Roadmap 118

Roadmap Feedback B2B Survey 118

Seaton CX

MAY 16, 2024

Customer journey mapping is the foundation of customer experience management. A customer journey map informs your customer experience (CX) strategy, identifies where to listen for customer feedback, and connects your CX vision to the design, delivery, measurement, and management of the customer experience.

Customer Journeys 52

Customer Journeys ROI B2B Financial 52

Forrester's Customer Insights

OCTOBER 29, 2020

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.

Employee Experience 29

Employee Experience Customer Experience B2C Brands 29

Bob Hayes

AUGUST 15, 2016

Customer Experience Leaders Outperform Customer Experience Laggards. Adoption of customer experience (CX) best practices plays a significant role in the success of any company. In this post, I present specific customer experience management (CEM) business practices that are linked to high customer loyalty.

Loyalty 40

Loyalty CEM Customer Experience Social Media 40

ERDM

NOVEMBER 10, 2020

Historically, both B2B and B2C marketers espoused the notion that, yes, we want to know you and understand your expectation related to customer satisfaction. Customer experience management is now becoming a discipline, with enabling technology, and a process that has risen to the level of importance it should have been at all along.

Industry 52

Industry Net Promoter Score B2B e-support 52

ReviewTrackers

MAY 8, 2017

CX is also a great competitive differentiator, helping companies respond to and exceed customer expectations, improve satisfaction, drive loyalty, reduce churn, and increase revenue. For more on CX: “ Customer Experience Definition — and How CX Differs from Customer Service”. Interactive Customer Experience (ICX) Summit.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Qualtrics

AUGUST 22, 2019

CX in B2B is a different ball game than B2C. While the B2B sector can look to B2C for some CX inspiration (and evidence of the rewards), there are a number of differences that must be considered. What do we need for quality insights? All good CX programs are grounded in objective and timely customer insights.

B2B 29

B2B B2C NPS eBook 29

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Bob Hayes

FEBRUARY 2, 2015

Customer Experience Leaders Outperform Customer Experience Laggards. In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. Customer satisfaction is important for business success.

Loyalty 40

Loyalty CEM Customer Experience Social Media 40

Lumoa

OCTOBER 31, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies , we’re changing the way businesses see their customers. Is customer centricity already part of the company DNA and culture? Read the full answers of the experts below.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Forrester's Customer Insights

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat. This year, in 2024, the economy […]

Consumers 34

Consumers Brands Advertising Measurement 34

Forrester's Customer Insights

FEBRUARY 16, 2024

Now think of this relationship in terms of your experiences with brands. Do those experiences feel invisible and immersive? Imagine having a butler who anticipates and serves your needs. In Gotham City, Alfred ensures Batman’s utility belt is always stocked.

Interaction 57

Interaction Customer Experience Management Brands 57

Forrester's Customer Insights

AUGUST 7, 2023

Two months ago, I announced Forrester’s revenue growth framework. We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue.

Strategy 26

Strategy Study Company Advertising 26

Forrester's Customer Insights

AUGUST 25, 2022

It takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that! — “Alice in Wonderland” Run Twice As Smart We sit in the penumbra of a pandemic, on the cusp of a recession. In these […].

B2C 26

B2C Consumers Customer Experience Management Loyalty 26

Forrester's Customer Insights

AUGUST 25, 2021

Retail associate enablement tools enhance the customer experience in the physical store and improve both labor and store operations efficiency.

Retail 61

Retail Tools Training Marketing 61

Forrester's Customer Insights

NOVEMBER 1, 2018

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Customer Journeys 49

Customer Journeys Customers Customer Experience Measurement 49

Forrester's Customer Insights

MARCH 17, 2023

It is critical for marketers and customer experience pros to align their respective metrics with shared business metrics. Use customer lifetime value alignment to achieve this.

Measurement 26

Measurement Metrics Marketing Customer Experience 26

Forrester's Customer Insights

MARCH 2, 2023

Create A Customer-Obsessed Growth Engine To Thrive In Tough Times Today, the world is more challenged than ever as a series of health, environmental, socioeconomic, and geopolitical crises have pushed uncertainty to extreme levels. This systemic disorder and uncertainty exposed a lack of customer focus in many organizations.

System 26

System Customer Focused Customer Experience Customers 26

Forrester's Customer Insights

NOVEMBER 7, 2022

However, it is most often referred to as Customer 360. What all these terms are referring to is a holistic view of a customer’s data covering every single touchpoint and interaction with your company as well […]. No doubt, you’ve heard of it. It’s called by many names: the golden record; the single source of truth.

Touchpoint 26

Touchpoint Data Customers Interaction 26

Forrester's Customer Insights

OCTOBER 26, 2022

Are you responsible for building, improving, or evolving your company’s digital business strategy? If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you!

Strategy 26

Strategy Healthcare Travel Retail 26

Forrester's Customer Insights

OCTOBER 22, 2020

I’ve always enjoyed Forrester events, both as a customer more than a decade ago, as an analyst presenting, and as a research director acting as MC. One of the things I was most looking forwards to in 2020 as I returned to focus on our European consumer research was CX EMEA. It’s a chance to […].

Customer Experience 40

Customer Experience Consumers Customers B2C 40

Forrester's Customer Insights

MAY 26, 2022

It’s easy to conflate real-time interaction management (RTIM) with personalization tactics, but it goes far deeper. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints.

Interaction 26

Interaction Customer Experience Management Strategy 26

Forrester's Customer Insights

SEPTEMBER 26, 2019

But financial services companies’ current personalization efforts are nowhere near the level necessary to engage increasingly demanding customers. Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority.

Financial 47

Financial Retail Engagement Technology 47

Forrester's Customer Insights

DECEMBER 13, 2022

Take the initiative and use targeted innovation as the answer to tough times. Learn more at our event, CX EMEA 2023.

Innovation 26

Innovation Measurement B2C Customer Experience Management 26

Forrester's Customer Insights

OCTOBER 27, 2020

Clients pétris de contradictions, bouleversements réglementaires et essor du télétravail transfrontalier. Avec, jusqu’à présent, une épidémie mondiale et les conséquences de l’accélération du réchauffement climatique, le XXIe siècle entame des « Années folles » qui portent bien leur nom. Et ce n’est que le début de la décennie !

B2C 32

B2C Customer Experience Management Marketing Management 32

Forrester's Customer Insights

OCTOBER 16, 2018

It’s frustrating when a customer exhibits purchase intent, but does’t buy because of friction in the customer journey. It’s worse when a store manager or contact center agent is unaware of a digital promotion. Empowered customers now […].

Marketing 39

Marketing Contact Center Customer Journeys Sales 39

Forrester's Customer Insights

APRIL 5, 2018

The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them.

Customer Engagement 29

Customer Engagement Consumers Technology Communication 29

Forrester's Customer Insights

SEPTEMBER 7, 2022

Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.

Strategy 5

Strategy B2C Customer Experience Management Trends 5