How complex does a journey map need to be?
SuiteCX
JANUARY 13, 2020
We just finished teaching a class on CX driven Journey mapping to a large and very diverse group. These following questions got me thinking: We are B2B, so we are more complex than B2C, aren’t we? We are a startup, so our maps are simple, aren’t they? Do B2B and B2C maps really differ?
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