ECXO

MARCH 6, 2025

A well-defined vision helps avoid generic slogans and instead focuses the transformation on delivering tangible value to customers and the business. CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite.

B2B 339

B2B Customer Journeys How To Effort Score 339

SurveyGizmo

NOVEMBER 11, 2021

We were living B2C lives where purchases were only a click away. The bar has been raised for customer experience teams and how they develop relationships with consumers. Self-serve options, common in B2C e-commerce, have grown for business buyers too. We’re required to speak with Sales teams to get information.

B2C 98

B2C B2B Self Service e-support 98

ShepHyken

JANUARY 20, 2020

My Comment: “Customer Effort” is a great way to measure the convenience of when a customer needs to connect with a company for help or to have a problem solved. The insight won’t tell you if your customers love you or not, but it will give you an idea of how efficient you are in managing the support experience.

Customer Service 97

Customer Service Loyalty Programs Effort Score Self Service 97

ShepHyken

NOVEMBER 16, 2020

My Comment: Some people would rather go to the dentist than call customer support. This article sets out to right the situation by sharing five steps to help restore a customer’s faith in the support center. While retail leads the way in this, they also set the tone for all types of businesses (B2C and B2B).

Ecommerce 71

Ecommerce Customer Service Call Center e-support 71

SuiteCX

JANUARY 19, 2015

Don’t try to boil the ocean.  Be willing to brutally prioriDze to avoid overwhelming complexity 8 Company Challenge Approach Results Company had strong behavior-­‐based segmenta2on in place, but no cohesive contact strategy that included partners.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Thematic

MARCH 29, 2020

In Part 4, you’ll learn how to build a product feedback loop that enables your stakeholders, managers and executives to make customer-focused decisions. How to best benefit from customer interviews: Only interview those who truly care about what you are researching. Contact centers, support & complaints.

Feedback 111

Feedback How To Analysis e-support 111

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132