Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. What metrics should you follow?

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

SurveySensum

DECEMBER 30, 2024

ChurnZero B2B, SaaS Proactive customer engagement with real-time interactions Automated health score monitoring for predictive insights Data-driven decisions with key CX metrics Automated playbooks for scalable engagement $12,000 annually 4.7 Top 10 CustomerGauge Alternatives in 2025 1. Top 10 CustomerGauge Alternatives in 2025 1.

Customer Success 52

Customer Success Customer Journeys Multi-Channel NPS 52

Retently

JULY 16, 2024

Most companies focus on continuously improving their customer satisfaction, and tracking Net Promoter Score is an important step in building a culture of Customer Success. Over the years, Net Promoter Score has proven to be a key customer satisfaction metric. This volatility can lead to several issues.

Net Promoter Score 148

Net Promoter Score Effort Score NPS Customer Satisfaction 148

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. Despite their differences, however, they do share an intimate relationship – you need strong customer service to achieve customer success. B2B vs. B2C Customer Service.

B2B 98

B2B Customer Success Customer Service B2C 98

ChurnZero

JANUARY 5, 2022

It’s not uncommon to find it difficult to grasp the concept of Customer Experience vs. Customer Success. For some, the Customer Experience definition is not that different from the one for Customer Success. So, are Customer Experience and Customer Success really the same?

Customer Success 98

Customer Success Customer Experience Net Promoter Score Return on Investment 98

Lumoa

MARCH 20, 2018

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards personalized omnichannel experience in B2B customer journeys. What metrics should you follow?

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

ChurnZero

MARCH 31, 2023

The purpose of a Customer Success team is to help a company’s customers get the most value out of its product. The hypothesis is, if a customer maximizes the obtainable value, they will remain loyal and spend more with the company. A Customer Success team has the time and resources to respond this way.

Customer Success 98

Customer Success Net Promoter Score Effort Score Sales 98

Amity

MARCH 15, 2018

While renewals and churn are both important metrics you should be evaluating for long-term success, they are not the only ones you should keep an eye out for. In other words, what roles do Support Managers, Customer Success Managers, and Account Managers play in retaining the customers of the company?

Customer Success 69

Customer Success Management Effort Score Metrics 69

Optimove

AUGUST 19, 2021

The most in-with-the-times B2C brands out there are customer-centric. The smartest among them make a strategic effort and investment in increasing their Customer Lifetime Value by making CRM Marketing a priority. The luckiest ones do it with Optimove as their Multichannel Marketing/Cross-Channel Campaign Management Hub.

CRM 98

CRM Effort Score B2C Customer Centricity 98

Lumoa

MARCH 12, 2023

Lumoa provides support and customer success managers, but no in-house consulting unit that other more expensive solution can afford. Free Trial: Create your 30 day free trial account Aiwo Aiwo specializes in customer contact intelligence. Dissatisfied customers can be identified using real-time analysis and aggregated reports.

Customer Experience 195

Customer Experience Customer Journeys NPS Analytics 195

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Customer Success 59

Customer Success Self Service Multi-Channel Effort Score 59

Totango

FEBRUARY 15, 2019

Product Usage And Customer Success Management. Please note that this record format applies for both B2B and B2C. Products that are only designed for B2C use cases will fall short when it comes to mapping usage data into the customer success use cases which will be described below. Table Of Contents.

Measurement 72

Measurement B2C Effort Score Metrics 72

Retently

FEBRUARY 27, 2019

Below, we’ve listed 12 proven tactics to increase your average CLV and generate more revenue from your existing customers. When it comes to customer success, onboarding is the process you should spare no effort on in order to ensure sustainable business growth. Provide Value-Packed Content That Keeps Customers Engaged.

Social Media 112

Social Media NPS Omni-Channel Effort Score 112

ChurnZero

JANUARY 4, 2024

It’s an exciting time to be in customer success. “2024 will continue to see the chief customer officer move into the leadership phase,” predicts ChurnZero CEO and co-founder You Mon Tsang. ” How will customer success teams evolve and adapt to meet those expectations, and what challenges will they encounter? .”

Customer Success 52

Customer Success Industry Trends Chief Customer Officer 52

Gainsight

NOVEMBER 18, 2019

Yet we’re seeing varying results , especially when compared to our business-to-consumer (B2C) counterparts. We know that trying the same things again—another journey mapping workshop, launching a new survey, force fitting the latest B2C trend—is not the answer. B2C has decades of refinement and standardization in CX.

B2B 9

B2B Customer Experience Customer Journeys B2C 9

Lumoa

OCTOBER 31, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of now? Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. Recognise your business is about the customer and not you.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

InteractionMetrics

APRIL 17, 2025

Metrics Cards display real-time scores. Where It Falls Short: Less useful for B2C, limited pricing transparency and integrations. Chattermill Chattermill is an AI-powered feedback platform for mid-sized businesses that want to turn customer feedback into revenue-driving insights without the steep learning curve of enterprise tools.

e-support 40

e-support Hospitality NPS Analytics 40

SurveySensum

NOVEMBER 24, 2021

Take Action on the Customer Issues. How to communicate with your customers in B2B and B2C? If you have landed here, I am sure you already know what NPS aka net promoter score is. While this has been widely used in organizations, some brands only focus on increasing the score. And the process differs in B2B and B2C.

NPS 52

NPS Net Promoter Score B2C Effort Score 52

SurveySensum

JULY 14, 2020

Chad Horenfeldt – Director of Customer Success at Kustomer. With over 15 years of experience in customer success, Chad Horenfeldt has a proven reputation as a driven, creative, outcome-focused leader specialized in building and developing Customer Success teams. LinkedIn: [link]. Website : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Feedbackly

MAY 25, 2023

The fact that it can be answered quickly and requires less effort from the respondent makes it more appealing to customers. Measures loyalty and advocacy Customers usually recommend only great products to their acquaintances, and if your brand has a high NPS score, consider it a big green flag about your products!

NPS 52

NPS Metrics Effort Score B2C 52

Retently

DECEMBER 4, 2019

In business, this term is used when referred to a customer segment in the Net Promoter Score® framework. Detractors are the survey respondents that score you from 0 to 6 on the NPS® scale. They are unsatisfied customers who will recommend against your company. Net Promoter System is not about who gets the higher score.

Net Promoter Score 95

Net Promoter Score How To NPS Effort Score 95

SurveySensum

NOVEMBER 22, 2021

Why is the Outer Customer Feedback Loop important? . How to make the Outer Customer Feedback Loop successful? Difference between closed-loop feedback in B2B and B2C. How to close the feedback loop in B2C? No one even made the effort to understand the root cause. How to close the feedback loop in B2C?

Feedback 52

Feedback B2C B2B Touchpoint 52

SurveySparrow

MAY 22, 2021

Here are the 8 tried and tested Customer Satisfaction metrics. Net Promoter Score (NPS). Customer Satisfaction Survey (CSAT). Customer Effort Score (CES). Customer Acquisition Cost (CAC). Customer Reviewss. Net Promoter Score (NPS). How Do You Measure Net Promoter Score?

Customer Satisfaction 52

Customer Satisfaction Metrics Net Promoter Score Effort Score 52

Gainsight

MAY 4, 2023

In the not-too-distant past, communities were primarily viewed as a way of scaling Support or reducing costs for B2C enterprise companies. With the rise of Subscription-based companies came a new business model founded on the idea of proactively supporting customers to achieve success. Want the rest of the 10 laws of Community?

Self Service 52

Self Service How To B2C Effort Score 52

Waypoint Group

DECEMBER 3, 2015

This simple statement actually explains a world of customer experience complexities and implications for how a B2B company should measure their CX. And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work. At the end of the day, people are complicated.

B2B 40

B2B B2C ROI Analysis 40

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. VoC dashboards and reports commonly emphasize customer-facing issues and apparent safe zones.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

eglobalis

DECEMBER 17, 2024

This article explores the trends that will define CX in 2025, offering deep insights, practical examples, and actionable strategies for success. Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny.

Net Promoter Score 347

Net Promoter Score Effort Score B2B NPS 347

Thematic

APRIL 12, 2023

Even more claim they’re customer first. But unless they have a system in place to translate real user experiences into action, then at best they’re wasting effort, and at worst they’re just paying lip service. Afterward, he’d talk to the customer success team about his learnings.

Customer Centricity 62

Customer Centricity Culture Company Omni-Channel 62

PeopleMetrics

NOVEMBER 4, 2014

These two beer masters score very highly on what we consider the four most important metrics for customer engagement. In their endeavor to help the brewers in their own homes, the gurus are doing much more than giving advice: they are ensuring their customers’ success. Passion: Condition Your Customers to LOVE your shop.

Customer Engagement 54

Customer Engagement Engagement Social Media Customer Centricity 54

Waypoint Group

DECEMBER 3, 2015

This simple fact opens up a world of customer experience complexities and implications for how a B2B company should measure their CX. And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work. At the end of the day, people are complicated.

B2B 40

B2B Customer Experience B2C ROI 40

Waypoint Group

AUGUST 1, 2018

Customer Success is typically defined as, “ensuring customers achieve their desired outcomes while using your product or service.” The key to scalably accelerating profitable growth is by creating truly loyal customers. We all want loyal customers. The customer certainly does… are you listening?

Loyalty 56

Loyalty Net Promoter Score Connections e-support 56

ProProfs Chat

MAY 6, 2020

Customer Experience Training Success Statistics. 60% of companies have expanded their focus on contact center efficiency, while 65% of contact centers track their efficiency efforts. (Source: Call Miner ) Tweet this. This allows them to perform well and create a delightful customer experience journey effectively.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

SmartMessage Blog

OCTOBER 27, 2022

Today, all brands spend a lot of effort on customer journey maps, that is, creating new customers and retaining their existing customers. From the moment of entering the customer’s radar to the phase of loyalty and advocacy, every touch matters. 3) Decision – Purchase Phase . 5) Advocacy Stage .

Customer Journeys 40

Customer Journeys Customer Experience Omni-Channel Customers 40

Waypoint Group

FEBRUARY 4, 2016

We frequently propose this method throughout the customer feedback effort. ” Here’s why: Since NPS was born out of consumer (B2C) research and sampling methods, NPS obfuscates some critical elements for B2B firms. And with this improvement, their Net Promoter Score has also increased.

Net Promoter Score 40

Net Promoter Score Metrics B2B NPS 40

Kustomer

AUGUST 19, 2021

When CX has the backing of the C-Suite, it creates a company culture that keeps the customer in mind through every business decision, no matter how big or small. One way leaders can win this backing is through sharing customer success stories with the higher ups, which adds value to your CX team ’s efforts. “I

Culture 92

Culture Chief Customer Officer NPS B2B 92

Kustomer

DECEMBER 31, 2020

In doing so, Annette has figured out three of the most impactful methods that make the biggest difference in customer satisfaction. Those three being leadership, assessment, and involvement all help to guide companies to higher NPS scores, better survey results, and long-term customer delight. And we want to be there, right?

Customer Centricity 52

Customer Centricity Culture Leadership Effort Score 52

Kustomer

APRIL 28, 2022

It’s about together, we are delivering a customer experience, whatever that may mean for your business. But because of it, marketing products, customer support, customer enablement, customer success, all those different teams need to live into the customer experience and start to work as one.

Customer Journeys 81

Customer Journeys Management Roadmap Groups 81