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Meanwhile, customers now interact with brands constantly through digital channels, generating a wealth of real-time signals. In-app and on-site feedback are another avenue: Many B2C companies solicit feedback at the point of experience. Next: In contrast, B2C companies deal with huge customer volumes.
Modern platforms also enable real-time dashboards that visualize the customer journey showing touchpoint metrics and drop-off points which helps teams pinpoint where improvements are needed. Automation is another tech lever: by automating routine updates, orders, or communications, companies reduce effort for customers.
You have more Voice of Customer data at your fingertips than you could possibly imagine—and it comes in the form of recorded phone conversations between your frontline staff and your customers. The top challenges I see are that everyone wants Customer Experience to be the latest and greatest.
Another great idea to explore is offering a digital sales agent that is voice-enabled. Ideally, this would allow for customervoice recognition, meaning that users may speak their request rather than type it. In turn, the virtual agent may respond with talk-back capability, allowing seamless B2C interaction.
You have more Voice of Customer data at your fingertips than you could possibly imagine—and it comes in the form of recorded phone conversations between your frontline staff and your customers. The top challenges I see are that everyone wants Customer Experience to be the latest and greatest.
B2B customer experience is much more person-to-person than many think because of numerous departments weighing in on most purchase decisions, several functional areas from both the buyer and supplier firms interfacing for long periods before and after purchase, and the high monetary value and risky business impact of many B2B purchases.
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