Remove B2C Remove e-support Remove Omni-Channel
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Acing Omnichannel Support in SaaS

GetFeedback

customers strongly agree that companies are effectively converging their omni-channel experiences. The rise of automation in customer support in recent years has increased efficiency by leaps and bounds—but for some brands, leaning too heavily on sloppy automations has come at a high cost. Desire for seamless omnichannel CX.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite. While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support.

B2B 339
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Example: A retail company maps out how a customer currently shops on its e-commerce platform and identifies the complex checkout process as an area of improvement to improve the e-commerce customer experience. These could include the website, customer support portal, social media, and more.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. Aligning the Organization’s Culture The organization’s culture should support and promote customer-centric values. Use content management systems (CMS) like WordPress or Sitecore and e-commerce platforms like Shopify or Magento.

Strategy 455
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges. Aligning the Organization’s Culture An organization’s culture should support and promote customer-centric values.

Strategy 380
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Amazing Business Radio: Geoff Webb

ShepHyken

Many companies were unprepared to make the shift to e-commerce, self-service and other digital channels. Have it support an employee (versus a customer) so they have faster access to the right information. This helps them work more efficiently to support the customer, which results in a better customer experience.

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5 Key Customer Profiles Every Company Should Treat Like VIPs

Comm100

Whether you work in a B2B or B2C industry, you can identify your VIPs either by demographics, or by their activity with your brand. It’s important to remember though, having too many VIPs could overwhelm your support team and lower the quality of customer care, defeating the purpose entirely. Your Biggest Advocates. (Of

Company 162