Optimove

JANUARY 3, 2023

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. So, B2C marketing professionals, here’s what should be among your 2023 New Year’s resolutions. . #6 We couldn’t agree more.

B2C 59

B2C Marketing Multi-Channel CRM 59

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

B2C 85

B2C B2B Marketing eBook 85

Forrester's Customer Insights

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

B2C 44

B2C Marketing Survey Consumers 44

Optimove

MAY 30, 2023

Our May 2023 survey of marketers shows that for the second year in a row, respondents continue to allocate more of their budget for acquisition marketing versus retention marketing, despite consumer spending uncertainty, and that new customer acquisition can cost  five times  more than retaining an existing one.

B2C 93

B2C Survey Multi-Channel Marketing 93

Forrester's Customer Insights

NOVEMBER 15, 2024

Forrester’s Q4 B2C Marketing CMO Pulse Survey, 2024 provided a list of 17 initiatives and we asked respondents (127 US B2C marketing executives) to select up to three. With budgets set for 2025, CMOs are about to enter the new year with several critical initiatives. What’s bubbling to the top?

B2C 29

B2C Survey Marketing Trends 29

Optimove

OCTOBER 9, 2024

Optimove, the first Customer-Led Marketing Platform, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each customer.

B2C 52

B2C CRM Marketing Innovation 52

Optimove

JANUARY 11, 2021

Well, they are all among the ever-popular pages on Optimove’s Learning Center – where you can find 40 terms that run from the most basic marketing phrases (such as B2C Marketing), all the way to the most advanced ones (think: predictive modeling, RFM segmentation, and statistical significance).

B2C 52

B2C CRM Marketing Video 52

Optimove

JANUARY 11, 2021

Well, they are all among the ever-popular pages on Optimove’s Learning Center – where you can find 40 terms that run from the most basic marketing phrases (such as B2C Marketing), all the way to the most advanced ones (think: predictive modeling, RFM segmentation, and statistical significance).

B2C 52

B2C CRM Marketing Video 52

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

Customer Journeys 118

Customer Journeys B2C B2B e-support 118

eglobalis

JULY 2, 2024

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. Companies such as Toyota and Samsung, prominent in Asian markets, have found that while NPS provides a snapshot, it lacks depth in identifying evolving customer expectations and perceptions over time.

NPS 369

NPS Feedback Net Promoter Score B2C 369

NICE inContact

APRIL 24, 2019

In addition to its core B2B business distributing 60 million products to retail outlets worldwide, Basic Research continues to build a thriving B2C business: Consumers order direct by phone or online. The post Basic Research Builds B2C Business with Custom CRM Integration appeared first on NICE inContact Blog.

B2C 139

B2C CRM Contact Center Omni-Channel 139

eglobalis

NOVEMBER 26, 2024

Over the past few years, empathy has become a buzzword in CX conversations—and while it’s great to emphasize understanding, empathy alone is practically useless if issues in B2B or B2C experiences remain unresolved. The same applies to B2C. What good is being empathetic if customers still face recurring problems?

B2B 380

B2B B2C Culture Net Promoter Score 380

NetBase

MAY 13, 2020

As business becomes more personalized, a trend that has only grown larger due to Coronavirus, B2B marketing is pivoting to adopt B2C tactics. What B2B marketing traditionally fails to recognize and what has become crucial today, is that their customers behind the businesses are real people. And it’s wise thinking. Here’s why.

B2C 98

B2C B2B Brands Trends 98

SurveySparrow

JUNE 9, 2024

Email marketing remains a powerful tool for reaching both B2B and B2C audiences. This is crucial for both B2B and B2C communications. Using services from business email marketing list providers can help you target the right audience more efficiently. This might vary for B2B and B2C recipients.

B2C 52

B2C B2B Interaction Groups 52

Forrester's Customer Insights

AUGUST 2, 2023

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Marketing […]

B2C 26

B2C Marketing Touchpoint Consumers 26

Genroe

MARCH 19, 2023

Examining customer churn prediction: what it is, why it's important and how to go about it for both B2B and B2C companies The post Customer Churn Prediction For B2B and B2C Industries appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

B2C 52

B2C B2B Net Promoter Score Industry 52

Forrester's Customer Insights

JULY 3, 2024

I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access).

Marketing 71

Marketing B2C Report Data 71

DemandJump

DECEMBER 5, 2023

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B marketing focuses on regular communication to ensure the product is meeting expectations and fixing any issues that arise.

B2B 98

B2B Marketing B2C Meeting 98

ReviewTrackers

JULY 2, 2018

She has more than 20 years experience in marketing, public relations, digital marketing and content marketing. She has created successful content marketing and digital marketing/PR for diverse sectors; from healthcare and wellness to global retail and commercial real estate.

B2C 168

B2C Strategy Company How To 168

Experience Investigators by 360Connext

JUNE 25, 2019

The term “customer experience” usually conjures up images of individual customers in retail or other business-to-consumer (B2C) environments. It’s totally different than B2C! B2B relationships with customers are often MORE personal than those in B2C. How do any of the CX ideas you discuss apply to us?

B2C 137

B2C B2B Customer Experience Culture 137

Forrester's Customer Insights

OCTOBER 23, 2020

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

B2C 53

B2C Marketing Measurement Retail 53

PeopleMetrics

JUNE 4, 2019

Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. In B2C, business is mainly transactional.

B2C 122

B2C B2B CEM Airlines 122

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. For brands, message relevancy and personalization are key to mitigating marketing fatigue. 11% of respondents will never open marketing emails.

Consumers 111

Consumers Survey Brands Marketing 111

Forrester's Customer Insights

OCTOBER 18, 2022

Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.

B2C 48

B2C Communication Marketing Trends 48

Forrester's Customer Insights

AUGUST 24, 2022

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

B2C 49

B2C Marketing Strategy Customers 49

BirdEye

SEPTEMBER 10, 2024

Then they must nurture them through the marketing funnel, gradually transforming them from prospects to loyal customers. A marketing funnel is a key way to understand the customer journey for your business. This blog will walk you through the key stages of a marketing funnel.

Marketing 59

Marketing Social Media B2C B2B 59

ECXO

JULY 10, 2024

Companies like Toyota and Samsung in Asian markets have found that while NPS gives a quick snapshot, it doesn’t delve deeply into changing customer expectations and perceptions. Platforms like Medallia support NPS implementation across diverse markets, emphasizing the need for localized customer feedback approaches.

Metrics 363

Metrics Analysis Feedback NPS 363

DemandJump

DECEMBER 29, 2020

What a year for marketing it’s been. 2020 threw everyone for a loop, from the moment we stepped out of our offices thinking we’d be in quarantine for a scant two weeks, until now as we’re bidding it good riddance.

B2C 81

B2C Marketing Course Management 81

Oracle

SEPTEMBER 10, 2019

Comparing B2B vs B2C online sales and marketing can at first seem merely like a difference in scale. What are the most important differences between B2B and B2C? Business-to-consumer (B2C) processes are aimed in a very different direction. B2C sales may be less focused on customer retention as B2B. Also important?

B2C 64

B2C B2B Sales Ecommerce 64

DemandJump

NOVEMBER 30, 2022

As it applies to marketing, SaaS is just a term to describe the kind of product or service that's being marketed—in this case, a software solution. We can further break this down into two categories: business to consumer (B2C) and business to business (B2B) SaaS marketing.

Marketing 105

Marketing B2C B2B Software 105

Forrester's Customer Insights

JANUARY 27, 2023

It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. The privacy landscape is shifting quickly.

B2C 26

B2C Marketing Data Customers 26

Forrester's Customer Insights

OCTOBER 26, 2021

Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.

B2C 26

B2C Marketing 26

DemandJump

NOVEMBER 2, 2022

Generally, the goals of marketing include things like increasing brand awareness, generating and qualifying leads, and increasing customer loyalty—all of which lead to revenue growth.

Marketing 98

Marketing B2C B2B Loyalty 98

Magellan Solutions

JUNE 26, 2021

Here are some B2C Lead Generation Agency strategies you ought to know. B2C (Business to Customer) is the process of selling to individual consumers. That is why in this article, we’ll go over the top B2C lead generation tactics to help you and your BPO partner to produce more qualified leads. Content Marketing.

B2C 52

B2C Strategy Social Media Advertising 52

Forrester's Customer Insights

AUGUST 6, 2024

Source: GIPHY “What would you say… your marketing operations function does here?” If you can’t quickly and easily answer that question, you need a formal marketing operations charter STAT!

B2C 34

B2C Marketing Leadership Customers 34

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing B2C Survey Loyalty 119

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98