Forrester's Customer Insights

OCTOBER 20, 2023

Incrementality testing is a game-changing measurement approach for marketers. In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI.

ROI 57

ROI Marketing Measurement Resources 57

Lumoa

SEPTEMBER 1, 2023

Upcoming webinars CX in Marketing: How to Amplify ROI by 100X Through Customer Feedback – How can Marketing truly leverage customer feedback to drive value? Thanks for understanding! Lumoa AMA – Every month you get to ask Lumoa questions in a casual, welcoming setting.

B2C 369

B2C Trends Knowledge Base ROI 369

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

BirdEye

SEPTEMBER 10, 2024

Then they must nurture them through the marketing funnel, gradually transforming them from prospects to loyal customers. A marketing funnel is a key way to understand the customer journey for your business. This blog will walk you through the key stages of a marketing funnel.

Marketing 59

Marketing Social Media B2C B2B 59

Magellan Solutions

SEPTEMBER 23, 2021

Leverage outsource telesales to improve your online digital marketing efforts. Thus they amp up their marketing and sales efforts online, which is the practice of online digital marketing. Online Digital Marketing Noise and the Pandemic: What is the Sweet Spot? To go digital has become the mantra of most businesses.

Marketing 98

Marketing B2C B2B Sales 98

Forrester's Customer Insights

OCTOBER 16, 2023

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

Financial 59

Financial Marketing B2C Technology 59

InMoment XI

OCTOBER 10, 2024

A recent study of social media marketers worldwide found that there were five main benefits of social media marketing and effective social media management. of their marketing budget on social media. of their marketing budgets to social media. For example, the average business will spend 14.9%

Social Media 195

Social Media Management Tips Multi-Channel 195

ECXO

JULY 29, 2024

While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges. Continuous change management initiatives help the organization adapt to evolving customer needs and market conditions. Use market research tools like Euromonitor, IDC, or Ipsos to gather insights.

Strategy 372

Strategy Customer Experience Net Promoter Score Effort Score 372

Thematic

AUGUST 7, 2019

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123

ROI NPS Metrics Financial 123

C3Centricity

JUNE 2, 2021

Over the past several decades, I have managed over 250 projects, and am currently serving as the President of Consight Marketing Group. The following article discusses some of the issues seen, as well as other pricing challenges described in other marketing journals and textbooks. Price according to the Market Lifecycle.

B2B 325

B2B B2C Brands Consumers 325

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. Which metrics should you use to track to measure performance and demonstrate ROI? CX design is no longer just about aesthetics.

B2B 383

B2B B2C Touchpoint Customer Journeys 383

eglobalis

JUNE 27, 2024

However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. Continuous change management initiatives help the organization adapt to evolving customer needs and market conditions. Regularly updating the strategy based on customer feedback and evolving market conditions is crucial.

Strategy 364

Strategy Customer Experience Net Promoter Score Customer Centricity 364

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

Examples 98

Examples Strategy Tips Marketing 98

ProProfs Chat

OCTOBER 30, 2021

The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be put into subgroups for targeted marketing. There’s more to it.

Marketing 95

Marketing Social Media B2B Groups 95

ECXO

DECEMBER 20, 2023

In the same year Jurassic Park arrived in our cinemas (1993), Don Peppers and Martha Rogers predicted in their great book, The One to One Future , the end of mass marketing and a shift to personalisation. Add in the fact some B2B, and certainly B2C companies, are still struggling with data management.

Customer Experience 156

Customer Experience Effort Score B2B ROI 156

Bold360

NOVEMBER 6, 2018

Like many companies today, the majority of your customer lifecycle marketing budget is probably focused on acquisition, so you have the resources you need during this getting-to-know-you phase. To learn more about the ROI of customer acquisition vs retention, check out One Customer Engagement Solution for the Complete Customer Journey.

B2C 209

B2C Customer Retention ROI Customer Journeys 209

ECXO

APRIL 26, 2023

This makes it easier to prove ROI. Co-operation with the CCO makes it easier to prove the business value (the ROI) of a CX improvement. This creates competitive advantage in the market. They often develop products and services that are first to market, resonate with customers and set design standards.

Chief Customer Officer 156

Chief Customer Officer Net Promoter Score Competitive Advantage ROI 156

Forrester's Customer Insights

SEPTEMBER 10, 2018

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. There’s no doubt that the […].

Marketing 48

Marketing B2C B2B ROI 48

ijgolding

NOVEMBER 13, 2018

VoC has been an invaluable tool in the B2C for many years. When compared to a B2C model, business-to-business relationships last longer and hold greater value. So investing in these relationships has a direct, positive impact on ROI. There’s also the challenge of marketing your VoC program to the rest of your organization.

B2B 185

B2B B2C Automotive Retail 185

ChurnZero

MAY 6, 2022

He also discusses how the market’s perception of net revenue retention has shifted over the last decade and what companies can do to increase this red-hot metric. That’s easier to do in B2C. B2B products must impact ROI. “If If your product or service can have an impact on ROI, that’s what you really need to do. “If

ROI 98

ROI B2B B2C Metrics 98

Optimove

JUNE 3, 2021

If you’re reading this, then maybe you’ll be surprised to learn how many people in the “relationship” side of marketing – i.e., retention, loyalty, email, CRM, etc. This means that right now, the marketing community is still spread across the hype-cycle and the learning curve when it comes to doing CRM smartly.

CRM 52

CRM Brands Marketing ROI 52

Lumoa

MAY 5, 2022

Customer Experience (CX) is far more than traditional customer service and marketing. Whether you work in B2B or B2C, CX is the sum of all thoughts, feelings, experiences and reactions the customer is left with. The Benefits of a Customer Experience Strategy CX is indispensable to compete and grow profitably in the market.

Strategy 259

Strategy Customer Experience How To Consulting 259

ShepHyken

SEPTEMBER 7, 2023

This week, we feature an article by Devin Pickell, Growth Marketing practitioner and head publisher of Do I Need SEO. The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Partnering with your sales team here can help.

Customer Success 139

Customer Success How To Return on Investment Customer Centricity 139

C3Centricity

AUGUST 17, 2020

Another study summarised on Forbes and run across 30 markets globally, shows that engagement has increased 61% over normal social media usage rates. Marketers are too busy building brands. With so much information available today, marketing is being challenged to demonstrate its ROI. Contact us Now.

Strategy 293

Strategy Customer Centricity Social Media Analysis 293

ECXO

APRIL 13, 2023

This can make it difficult for businesses to be agile and responsive to customer needs or to make things straightforward – both in B2B and B2C. Competition – Germany is a highly competitive market, and businesses may be more focused on price competition / premium services rather than investing in CX.

Culture 156

Culture Customer Experience B2B B2C 156

Oracle

AUGUST 6, 2019

Here are 5 of the upcoming, fascinating marketing sessions. Leveraging Connected Data Across the Marketing Lifecycle. Breakout session featuring Robin Opie, VP: Data Science, Oracle Data Cloud, Oracle and Steve Earl, Senior Director Product Marketing, Oracle. Marketing is being redefined by micromoments.

Marketing 47

Marketing B2C Roadmap ROI 47

Optimove

MARCH 12, 2020

Are we witnessing these days the final verdict on the oldest question in marketing? Of course, though, this is far from being the only impact of the coronavirus outbreak on retail, marketing, and many other fields. Is there actually such a thing as bad publicity? If you ask the people of Corona beer, you might get a cold hard “yes.”.

Marketing 64

Marketing Multi-Channel B2C Sports 64

InMoment XI

NOVEMBER 26, 2024

When to Use: This journey map is used when developing marketing and sales strategies that aim to guide prospective customers through their decision-making process. It is particularly useful for aligning teams across multiple departments, such as marketing, sales, and customer success.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

West Monroe

JULY 24, 2023

Featuring Rissa Redan As West Monroe’s Chief Marketing Officer, Rissa Reddan leads a team of more than 30 in corporate marketing, industry marketing, client marketing, and marketing services roles whose work directly influences the firm’s strategy and industry-leading growth rate.

B2C 98

B2C Innovation Healthcare Industry 98

Natalie Petouhof

JANUARY 29, 2016

In wanting others to see what I saw, I started down the road of creating ROI models for digital / social / online communities. Now many years later, I am hearing the same question so I revisited the topic in some new research, ROI of Online Cloud Communities. And note, ROI of online communities is NOT limited to customer service.

ROI 40

ROI B2C Case Study B2B 40

Forcivity Salesforce

APRIL 19, 2022

B2B Customers Want A B2C Experience The traditional B2B customer journey is now an antiquated concept. When it comes to the B2C sales and marketing process, we know what works well: personalization. How do you give B2B customers a B2C experience? Email marketing is one example where personalization is key.

Omni-Channel 52

Omni-Channel Customer Experience B2C B2B 52

ECXO

JULY 8, 2024

This article delves into the intricate relationship between digital product design and these two pivotal aspects, highlighting key principles, case studies, and actionable insights for technology companies striving to enhance their market presence and user satisfaction. However, perceptions of ease of adoption vary among individuals.

e-support 156

e-support Case Study Financial Banking 156

Optimove

JANUARY 13, 2021

We will not pretend to be the same life-hackers that Mr. David is, so we’ll focus on what we know best: Relationship Marketing. In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. And no, they do not leave money on the table. #2

CRM 52

CRM Marketing Measurement Groups 52

Centercode

OCTOBER 28, 2020

A new study revealed that organizations leveraging Centercode saw a 646% return on investment (ROI) from customer testing over three years. A high-performing tester pool of participants that fit the organization’s target market. ” Read the Full ROI Report. A single, centralized tool for managing all testing data.

Return on Investment 69

Return on Investment ROI B2C Study 69

Currency Alliance

OCTOBER 12, 2020

And it does not matter if you are B2C, B2B, or B2B2C. Today, I am not going to teach you the basics of loyalty marketing. Markets evolve because they are ecosystems. Innovation in markets has been going on for centuries. So, now let’s zero-in on loyalty marketing. This is not a beginner’s class.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Innovative CX

MARCH 6, 2024

In my case, I engage with both B2C and B2B organizations and while some may argue there’s a difference between the two, I would suggest the service levels aren’t much better with either one. Lately, I’m seeing a lot of churn about how to develop an effective ROI for an organization’s CX investments. Is it mobile-friendly?

B2C 52

B2C Airlines Customer Journeys B2B 52