Lumoa

FEBRUARY 9, 2023

Why is NPS ® going up or down? The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ECXO

MARCH 6, 2025

In the following sections, we explore how to lead a successful CX transformational program in a B2B settingcovering everything from executive leadership and strategy to metrics, culture change, and real-world case studies. Balancing quantitative metrics with qualitative feedback gives a full picture.

B2B 339

B2B Customer Journeys How To Effort Score 339

eglobalis

JUNE 27, 2024

However, while easy to write about, it is much harder to implement in both B2B and B2C contexts. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

Strategy 460

Strategy Customer Experience Net Promoter Score Customer Centricity 460

ECXO

DECEMBER 4, 2024

They often use metrics such as usage frequency, feature adoption, and customer health scores to gauge customer satisfaction and predict possible churn. User Adoption and Engagement: Metrics such as user adoption rates, active usage, feature utilization, and user feedback help gauge the success of customer onboarding and ongoing engagement.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

Lumoa

MARCH 20, 2018

Why is NPS ® going up or down? The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. Same as with B2B customers, B2C customers expect consistent and personalized omnichannel experience.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. NPS is used by the biggest companies and leaders in its industries: from Apple to Airbnb, from Amazon to Tesla. At the same time, NPS is often a subject of critics and misunderstanding. That makes the NPS of NPS 32.

System 317

System Effort Score NPS Net Promoter Score 317

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. Personalize the Experience B2B customers, like B2C consumers, expect personalized interactions. This can be more challenging in a B2B context due to the scale and complexity of relationships.

B2B 382

B2B Strategy Customer Experience Customer Journeys 382

ECXO

JULY 29, 2024

While it’s easy to discuss these concepts, implementing them effectively in both B2B and B2C contexts poses significant challenges. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

GetFeedback

DECEMBER 21, 2018

42% of B2C customers purchased more after a good customer service encounter. 52% of B2C customers stopped buying after a bad customer service experience. The Net Promoter Score (NPS) survey is a reliable way to measure customer loyalty. New Voice Media ). RightNow ). RightNow ). RightNow ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Retently

NOVEMBER 27, 2023

Let’s explore the advantages of outsourcing your NPS process in order to help you make an informed decision for your business strategy. Outsourcing NPS programs will allow refocusing on important business activities without sacrificing quality or service in the back-office.

NPS 143

NPS Net Promoter Score Multi-Channel Customer Success 143

SurveySensum

DECEMBER 4, 2024

This CX metric has the ability to gauge customer loyalty and predict business growth. Using NPS in finance industry can get to the heart of why customers would or wouldn’t recommend them to others. What is NPS in Banking and Other Financial Institutions? And this is where NPS comes into play.

Banking 52

Banking NPS Financial Net Promoter Score 52

CloudCherry

DECEMBER 1, 2018

The origins of CX lie in the B2C domain and are steeped in the discipline of market research. To drive the metrics that matter (repeat purchase, retention, and advocacy), we must look beyond customer success to understand each touchpoint contextually. For example, employee NPS has a strong correlation with customer NPS.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

Lumoa

AUGUST 10, 2018

Lumoa's State of Customer Experience in 2018 revealed that 65% of companies measure the Net Promoter Score (NPS). That made NPS the most widely used metric both B2B and B2C. Discover the recent benchmarks, case-studies and tips dedicated to help you launch a successful NPS strategy. You're about to find out.

Net Promoter Score 150

Net Promoter Score Infographics NPS B2C 150

Lumoa

AUGUST 10, 2018

Lumoa's State of Customer Experience in 2018 revealed that 65% of companies measure the Net Promoter Score (NPS). That made NPS the most widely used metric both B2B and B2C. Discover the recent benchmarks, case-studies and tips dedicated to help you launch a successful NPS strategy. You're about to find out.

Net Promoter Score 150

Net Promoter Score Infographics NPS B2C 150

Retently

MARCH 14, 2023

Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. But while customer reviews have become an integral part of the ecommerce landscape and are here to stay, NPS surveys are just making their way in the DTC industry, although extensively adopted by B2Bs.

NPS 135

NPS Comparison Survey Net Promoter Score 135

Retently

AUGUST 23, 2023

Some people argue that NPS® doesn’t work effectively for B2B companies. We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. In fact, NPS can be a powerful tool — possibly the most powerful at your disposal — for improving B2B retention.

Net Promoter Score 147

Net Promoter Score B2B Company B2C 147

InMoment XI

OCTOBER 9, 2024

Sometimes, collecting feedback from clients calls for a tailored approach, especially when it comes to distinguishing between B2C and B2B interactions. Collection Consumer Feedback On the other hand, B2C feedback collection should prioritize simplicity and convenience while maintaining the quality of insights.

Feedback 195

Feedback How To Social Media B2C 195

Lumoa

MARCH 20, 2018

Why is NPS ® going up or down? The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. Same as with B2B customers, B2C customers expect consistent and personalized omnichannel experience.

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Horizon CX

DECEMBER 27, 2019

The Net Promoter Score (NPS) or “the ultimate question” as it is commonly referred to, has a history that dates back a full 26 years. With three questions now included in the NPS series, this is more often referred to as the Net Promoter System. NPS is very much alive and well as a primary CX metric in 2019, within B2B organizations.

Net Promoter Score 130

Net Promoter Score NPS B2B Metrics 130

Retently

JULY 16, 2024

Over the years, Net Promoter Score has proven to be a key customer satisfaction metric. But here’s the thing: while NPS can give you a quick snapshot, focusing only on the score can sometimes make you miss the bigger picture. However, if you’re only tracking the score for the sake of it, you are wasting time and effort.

Net Promoter Score 148

Net Promoter Score Effort Score NPS Customer Satisfaction 148

Beyond Philosophy

JUNE 20, 2015

This blog represents two true stories of what happens, or can happen, to an organization when its key relied-upon key, single number (CSAT, CES, NPS, etc.) performance metrics flatline and, for all intents and purposes, have little or no granular actionability. The post When B2B and B2C Key Performance Metrics Flatline….

B2C 60

B2C B2B Metrics Analysis 60

Customer Bliss

JULY 5, 2016

She is most proud of her role in improving the health insurer’s NPS scores in the double digits over the past 12 months and helping the organization pivot from a B2B to a B2C company. B2B organizations tend to be very ingrained around specific sets of processes, and those processes need to be a bit different for B2C.

Healthcare 0

Healthcare Customer Experience B2C Net Promoter Score 0

GetFeedback

MAY 13, 2019

Net Promoter Score (NPS). Examples of feedback of this type are NPS or CSAT surveys, company questionnaires, or customer meetings set up by Product Management to discuss a potential feature. At a minimum, every company should measure and trend key customer experience metrics such as NPS, CES, and CSAT. Ticket feedback.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

Experience Investigators by 360Connext

NOVEMBER 30, 2021

In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Customer feedback metrics like NPS, CSAT, and CES. CX Personas are fictionalized archetypes representing your customer. Available data may include: Demographic information (when applicable).

Customer Journeys 367

Customer Journeys Customer Experience How To Touchpoint 367

ECXO

MARCH 21, 2023

A customer-centric culture must ensure that every interaction between the customer and the organisation is tailored to the customer’s individual preferences, culture and needs –(on B2C 100% and on B2B too.) Just in B2B, the challenges are greater to achieve great experiences, but data analytics definitely helps.

B2B 295

B2B Customer Experience Roadmap Net Promoter Score 295

CloudCherry

OCTOBER 30, 2018

The origins of CX lie in the B2C domain and are steeped in the discipline of market research. To drive the metrics that matter (repeat purchase, retention, and advocacy), we must look beyond customer success to understand each touchpoint contextually. For example, employee NPS has a strong correlation with customer NPS.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

BlueOcean

SEPTEMBER 27, 2021

There are a multitude of metrics that claim to measure customer experience, but it seems that no single number can truly capture the big picture. The large majority of B2B companies use surveys, while B2C conducts user interviews. The large majority of B2B companies use surveys, while B2C conducts user interviews.

Customer Experience 177

Customer Experience Contact Center B2B B2C 177

Think Customers

APRIL 10, 2025

Customer expectations are changing Todays B2B customers expect seamless interactions, self-service options, and personalized service just like in B2C. Action Point: Present CX metrics alongside financial indicators to show the business case for improving customer experience.

B2B 52

B2B Strategy Customer Journeys Net Promoter Score 52

SurveySensum

DECEMBER 30, 2024

CustomerGauge is well known for its advanced capability in customer loyalty measurement via NPS; however, it doesnt have the perfect solution for every business. While it shines in NPS insights, CustomerGauge falls short in a few key areas. Heres why businesses look for CustomerGauge alternatives: 1.

Customer Success 52

Customer Success Customer Journeys Multi-Channel NPS 52

Thematic

APRIL 1, 2025

For example, your objective might be “to improve our NPS (Net Promoter Score) by 10 points in the next year by addressing top customer pain points.” Chances are, you already have a goldmine of information from various sources: Customer Surveys: NPS, CSAT, or post-purchase surveys give direct customer input.

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62

SurveySensum

DECEMBER 18, 2024

NPS aims to unravel customers sentiments. But how can you know if it is a good or bad NPS score ? But for that, we must first understand what NPS is and how NPS is calculated. This is the foundational NPS formula. Now, the NPS score can be anywhere between -100 and +100. Scroll down and find out.

Net Promoter Score 52

Net Promoter Score NPS Effort Score Survey 52

Kayako

JUNE 16, 2022

The Corporate Executive Board’s Customer Contact Council (CCC) surveyed 75,000 B2C and B2B customers over three years and published their research in 2010. This in turn improves the Net Promoter Score (NPS), a widely used service metric that measures the likelihood of a customer referring a company.

Effort Score 156

Effort Score Measurement Net Promoter Score Self Service 156

Feedbackly

MAY 25, 2023

However, with time, we realized that NPS alone is not sufficient to know everything about customer experience despite being a powerful CX metric. If you want to adopt NPS to your CX strategy, knowing its benefits and drawbacks can help you optimize your CXM program better. Where does NPS fall short?

NPS 52

NPS Metrics Effort Score B2C 52

Lumoa

MAY 11, 2020

One of the most popular customer experience metrics is the Net Promoter Score or NPS. If you want to learn more about what and where to use specific customer experience metrics and KPIs, check out this article: “6 most popular customer experience metrics and KPIs explained simply”.

How To 195

How To Net Promoter Score Feedback B2C 195

Totango

JULY 1, 2022

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. Other important loyalty metrics include subscription renewal rate , churn rate, upsell rate, and customer lifetime value. First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 114

B2B Loyalty Net Promoter Score B2C 114

SurveySensum

NOVEMBER 24, 2021

6-steps to efficiently analyze your NPS program. How to communicate with your customers in B2B and B2C? If you have landed here, I am sure you already know what NPS aka net promoter score is. But NPS is not just a score to increase, it is a system that helps you identify the gaps in your customer experience.

NPS 52

NPS Net Promoter Score B2C Effort Score 52

Think Customers

JULY 25, 2024

Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric. The Inadequacies of NPS NPS is centered on a single question: “How likely are you to recommend us?”

Metrics 40

Metrics Analysis Feedback NPS 40