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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

By leveraging AI-driven tools, businesses can analyse multi-dimensional feedback (emotional tone, intent, behavioural trends) across channels. Similarly, integrated AI systems allow businesses to monitor customer journeys across channels, closing gaps and improving experience continuity.

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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

Meanwhile, customers now interact with brands constantly through digital channels, generating a wealth of real-time signals. Next: We look at how businesses are shifting to real-time feedback channels to address these shortcomings.) Beyond call centers , text analytics is helping firms decode sentiment across channels.

Survey 312
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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

Unlike B2C relationships, which often revolve around needs, impulse and emotional buying, B2B relationships are built on a foundation of trust, consistent delivery, and mutual value creation. Trust, transparency, and open communication channels ensure both parties are aligned in their goals.

B2B 418
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

This article delves into these critiques, exploring how NPS fares across diverse business landscapes—both in B2B and B2C environments. B2B vs. B2C Perspectives In B2C environments, where transactional interactions are straightforward and brand loyalty is clearer, NPS can serve as a reliable indicator of customer advocacy and satisfaction.

NPS 450
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Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis

ECXO

The Need for Comprehensive Metrics in B2B and B2C Contexts In B2C environments, where interactions are more transactional, NPS can be a useful indicator of customer advocacy. In healthcare, a single heart rate measurement is insufficient without considering other factors like activity level.

Metrics 374
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How complex does a journey map need to be?

SuiteCX

These following questions got me thinking: We are B2B, so we are more complex than B2C, aren’t we? Do B2B and B2C maps really differ? We have found that B2B or B2C tend NOT to be the differentiators. The more channels you have the more complexity that is introduced. B2C Example.

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A Survey of B2C Marketing Executives Reveals They Allocate Most of Their 2023 Budget to Costly Acquisition Versus Retention

Optimove

Respondents were marketing leaders:   Respondents included 221 executives at companies with the following B2C models: digital-first multi-brand, wholesale manufacturers, traditional multi-brands, digital-first direct-to-consumer, and traditional direct-to-consumer retailers with brick-and-mortar outlets.

B2C 93