Optimove

MARCH 20, 2025

This session explored how AI-powered chat apps like WhatsApp and RCS are reshaping B2C interactionstransforming them into seamless, frictionless experiences. Loyalty, Las Vegas, and the IKEA Effect: The Psychology of Retention | Uri Admon, CEO, Captain Up Why do people overvalue things they helped create?

Connections 52

Connections Gamification Marketing CRM 52

ShepHyken

APRIL 14, 2024

There really is something here for everyone – from small to large businesses and from B2C to B2B. Over 90% of businesses today offer a loyalty program. Some examples like a Nike loyalty program set the standard for rewards programs – and it’s possible to replicate the same in your store.

Net Promoter Score 76

Net Promoter Score Loyalty Programs Customer Service Ecommerce 76

CSM Magazine

JUNE 17, 2021

However, the rewards and gifts shouldn’t be limited to occasions only. Such reward programs and incentives profoundly influence a customer’s view of your business emotionally and they continue buying from you. For happy customers, keep rewarding them from time to time. Use Live Chat.

CRM 98

CRM Social Media Advertising Rewards Programs 98

ShepHyken

NOVEMBER 25, 2022

Rewarding customer loyalty shows customers that you value their patronage. You can offer loyalty points, discounts, and exclusive deals as part of your customer rewards program. . She has 10+ years of B2B & B2C marketing experience in various sectors such as SaaS, e-commerce, education, and consumer goods.

Customer Service 82

Customer Service Rewards Programs Customer relationships e-support 82

SuiteCX

JANUARY 19, 2015

Senior management leadership involvement is imperaDve • You need full buy-­‐in from all global and regional leadership regarding the scope of both Dme and financial investment; there needs to be significant socializaDon and visibility by execuDve leadership.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

ShepHyken

APRIL 20, 2020

My Comment: I’ve always said that many loyalty programs are often marketing programs, where repeat purchases earn points or free merchandise. A research team at Washington University Business School came out with some interesting research about how just being part of a simple loyalty or rewards program, drives repeat business.

Loyalty Programs 50

Loyalty Programs Customer Service Rewards Programs Consulting 50

Forrester's Customer Insights

DECEMBER 20, 2019

Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content, […].

Loyalty 29

Loyalty Omni-Channel Rewards Programs Industry 29