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While AHT is generally used to determine the duration of a client’s phone conversation, a business that uses an omnichannel strategy for customer care can compare phone support to other channels. The average call handling time (AHT) is also one of the oldest and most important key performance indicators (KPI) for contact center performances.
Hence, deploying chatbots or virtual assistants is one of the most cost-effective ways of scaling customer support. We agree with them, as every customer wishes to quickly resolve their queries whenever they contact a company’s support team. Unstructured calls are transcribed and clustered to discover key intents. .
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