Remove Banking Remove Chief Customer Officer Remove Customer Voice
article thumbnail

Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

These insights inform the service standards and product offerings that will most effectively meet customer expectations. There are several ways to obtain data and understand customers. Voice of Customer (VOC) programs capture customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 460
article thumbnail

Designing and Rolling Out a Global Customer Experience Strategy

ECXO

These insights inform the service standards and product offerings that will most effectively meet customer expectations. Companies use several methods to gather data and understand their customers: Voice of Customer (VOC) Programs : Capturing customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 380
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Ideally, the CEO and other senior leaders champion the effort, making it clear through their actions and priorities that customer experience is not just a frontline issue but a strategic, company-wide imperative. In this way, the CX program functions like a continuous listening and response system, always tuned to the customers voice.

B2B 339
article thumbnail

Driving CX transformation within the C-suite

Alida

Special guest speaker Christine Corbett, Group Chief Customer Officer at Australia Post shared the story of the creation of the Chief Customer Office at Australia Post and its role to ensure the customer is the centre of everything they do. Focus on customer outcomes, over revenue outcomes. “Do

article thumbnail

The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

So, when developing your VoC strategy, think about how to collect survey data at each touchpoint and what other data can be used to build a more complete picture of your customers’ “voice.”. I can’t overemphasize the importance of building maps with real customer intelligence, not just internal opinions. Online services (e.g.