Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySensum

JULY 9, 2024

So, let’s explore some of the factors responsible for such a high score and such a huge loyal customer base. My Starbucks Idea One of the first things that I came across in my research to understand the dynamics of Starbucks, is the programs they have created over the years. Their Loyalty Programs. Fascinating, right?

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

Method:CRM

JULY 15, 2020

CRM is short for customer relationship management software and it’s a tool businesses use to better manage leads and customers. Now that we all understand what a CRM is, let’s look at how you can use one to get more repeat customers. . 4 ways a CRM can help you get more repeat customers.

CRM 95

CRM How To Effort Score Rewards Programs 95

Currency Alliance

APRIL 15, 2024

A high-frequency business, on the other hand, such as grocery stores, banks, and payment card issuers etc, do have sufficient customer frequency, with many customers returning every week. These brands, however, aren’t that exciting to most customers. It extends the brand’s reach beyond its immediate customer base.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

OCTOBER 12, 2021

If you succeed at this, you will also harness recurring benefits in the form of insightful customer data, which will allow you to market to the mid-long tail more effectively and affordably, and maximize the lifetime value of every customer. The graphic below indicates the categories of spending for many customers.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

NobelBiz

JULY 31, 2023

By intelligently matching customers with the right agents and reducing hold times, businesses forge a direct path to customer loyalty. A Deeper Connection with Customers The primary aim of call queuing is to eliminate the disappointment of an unanswered call.

Communication 52

Communication Call Center Wait Times Contact Center Software 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40