Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. The customer experience has evolved. Why hasn’t loyalty? Customer singular.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Lumoa

JUNE 26, 2023

Brands that provide more interactive opportunities for consumers improve their visibility, boost revenue, and also build a loyal consumer base. You can build engagement by hosting social media contests, creating an in-store loyalty program, or simply asking customers to like their favorite posts from your brand.

Omni-Channel 195

Omni-Channel Customer Experience Net Promoter Score Effort Score 195

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Thematic

OCTOBER 30, 2024

VoC analysis helps businesses identify what drives customer loyalty and satisfaction, enabling them to implement changes that resonate with their audience. By addressing issues highlighted by customers, companies can build stronger relationships, resulting in a loyal customer base that is less likely to switch to competitors.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

SurveySensum

NOVEMBER 1, 2024

This loyalty builds a strong reputation that’s hard for others to chip away at, and loyal customers often spread the word, bringing in new faces organically. However, you have a loyal customer base that can help your brand sail through economic ups and downs, making you stronger when the times get tough.

Loyalty 52

Loyalty Customer relationships Brands Sales 52

SurveySensum

MAY 19, 2023

Customer loyalty and satisfaction are crucial when it comes to banks. More than often, customers are attracted to banks that value them and offer good service. But when every bank strives to achieve the same, how can you get a competitive edge? How to use NPS in banking and financial services?

Banking 52

Banking NPS Industry Net Promoter Score 52

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Beyond Philosophy

APRIL 3, 2016

The surveying, such as referenced by TD Bank, to identify what drives satisfaction-reducing pain will provide superficial guidance on emotional drivers of desired customer behavior. These are hard investment decisions that come from a deep understanding of customer pain points and a commitment to be better.”.

Customer Satisfaction 92

Customer Satisfaction Customer Experience B2C Banking 92

BirdEye

SEPTEMBER 11, 2023

Positive customer experiences allow businesses to charge premium rates for their products and services. Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending.

Customer Experience 114

Customer Experience Self Service Social Media How To 114

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CSM Magazine

JANUARY 27, 2025

Providing Multi-Channel Support Giving customers multiple ways to reach your business isnt just convenientits essential. Online wholesale stores deal with a diverse customer base that has varied communication preferences. Lets break down how you can make the most of these tools to provide top-notch customer service.

Customer Service 52

Customer Service Multi-Channel Chatbots Social Media 52

CSM Magazine

NOVEMBER 22, 2023

In this article, we will delve deeper into the multifaceted role of Paysafe cards in businesses, exploring how they enhance accessibility, security, and international expansion while redefining the way companies engage with a diverse customer base. This inclusivity can help businesses tap into a broader and more diverse customer base.

Banking 52

Banking Financial Retail Loyalty Programs 52

SurveySensum

JULY 9, 2024

So, let’s explore some of the factors responsible for such a high score and such a huge loyal customer base. My Starbucks Idea One of the first things that I came across in my research to understand the dynamics of Starbucks, is the programs they have created over the years. Their Loyalty Programs.

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

ProProfs Chat

DECEMBER 21, 2020

A lot of business owners want to reduce customer churn and retain as many as possible. Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. Your customers are no different. Reward them!

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Beyond Philosophy

APRIL 3, 2016

The surveying, such as referenced by TD Bank, to identify what drives satisfaction-reducing pain will provide superficial guidance on emotional drivers of desired customer behavior. These are hard investment decisions that come from a deep understanding of customer pain points and a commitment to be better.”.

Customer Satisfaction 60

Customer Satisfaction Customer Experience B2C Banking 60

BirdEye

NOVEMBER 20, 2023

Referral marketing is a strategy that encourages existing customers to refer new ones to your business. It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 64

Software Marketing Multi-Channel e-support 64

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Kudos to them. Or, perhaps the move wasn’t so bold?

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

2020 Research

SEPTEMBER 1, 2022

In this article, we’ll walk through five takeaways we found in our 2022 US Banking Industry Loyalty Report , so you can better understand how to maintain brand trust: Share the “Why” Behind Your Business’ Purpose. Don’t Expect Your Customers to Be Loyal. Do not expect loyalty from your customers — earn it.

Brands 52

Brands Banking Advertising Loyalty 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. Without a brand’s uniqueness, customers don’t really care where they shop.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

SurveySparrow

JUNE 28, 2023

Personalization acts as a catalyst to improve engagement, driving an uptick in customer satisfaction levels, fostering trust, and building a loyal customer base. When customers log in, they are greeted with product recommendations that are customized based on their browsing history, wish list, and past purchases.

Industry 52

Industry Tips Customer Experience Healthcare 52

Currency Alliance

DECEMBER 20, 2022

This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. During 2023, brands will make it easier for more customers to realize value from loyalty program participation. embedding loyalty mechanics across the business.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

BirdEye

APRIL 20, 2023

Referral programs Have you ever wondered how to get local business leads without breaking the bank? An easier way to do this is by running a referral program where customers spread the word about your brand to their friends and family. To encourage their participation, you may want to incentivize them.

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. Loyalty coming to new sectors. of budget, down from 6.6% in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Demand performance-based KPIs. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

APRIL 13, 2017

A former Accenture consultant-turned entrepreneur, Ehredt is attempting to upend the loyalty industry with a platform that simplifies how loyalty currencies are managed and exchanged. In this interview, Ehredt expands his vision for how digital currencies have the potential to transform customer loyalty.

Marketing 40

Marketing Loyalty Programs Loyalty Transportation 40

ClientSuccess

JUNE 19, 2019

If you think retaining an existing customer is expensive and unnecessary, try acquiring a new one. It will surely get your brain and bank account working overtime. This program rewards users with points for each dollar spent. The result: 20% of its core customer base constitutes of loyal customers who spend the most.

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

OpinionLab

MARCH 12, 2015

But if your approach is to merely review what people are saying on your site, you’ll most likely fall into one of the following mindsets: We don’t get enough feedback on the site to be representative of our customer base. It would be a full-time job to sift through all the feedback to find the valuable insights.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs Brands 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

delighted

JUNE 1, 2022

Knowing what your customer lifetime value is versus your acquisition costs can shine a light on how you need to adjust your strategy to bolster margins: optimize your lead generation program, focus on delivering more value for your customers, or both. bank, 82% of failed businesses cited cash flow as a factor in their collapse.

Net Promoter Score 74

Net Promoter Score Customer Retention Self Service Loyalty 74