GetFeedback

JANUARY 19, 2020

type question works well when evaluating a relationship or complete experience, but it can be confusing if asked after individual touchpoints. My guess: Expedia wanted one survey to catch people after the completed experience, who may or may not have answered one of the touchpoint surveys. Think “Survey+” for Customer Feedback.

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

eglobalis

JUNE 27, 2024

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

Strategy 460

Strategy Customer Experience Net Promoter Score Customer Centricity 460

ECXO

MARCH 6, 2025

While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

B2B 339

B2B Customer Journeys How To Effort Score 339

ECXO

JULY 29, 2024

These insights inform the service standards and product offerings that will most effectively meet customer expectations. Companies use several methods to gather data and understand their customers: Voice of Customer (VOC) Programs : Capturing customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

Thematic

OCTOBER 30, 2024

Download VoC Handbook Voice of Customer Made Easy: The Professionals’ VoC Handbook Written by a CX expert, this handbook simplifies VoC strategies and helps you get the most from customer feedback. What is voice of the customer? For instance, a bank might tweak its mobile app features based on user requests.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Comm100

JANUARY 11, 2023

They are capable of capturing leads, booking meetings, routing chats, and more, in a conversational way that feels natural for customers. Voice bots that communicate with customers through digital voice and telephony channels using the latest machine learning AI to eliminate long wait times.

Customer Service 246

Customer Service Self Service Chatbots Return on Investment 246

Oracle

AUGUST 7, 2018

Rather than incremental change for a single customer touchpoint, product, or service, customer-centric innovation focuses on transforming the end-to-end customer journey to create new experiences, new offerings, and greater value. Banks and credit card companies are innovating purchase journeys using wearable tech.

Innovation 111

Innovation Customer Journeys Customer Centricity Transportation 111