Currency Alliance

JUNE 19, 2019

Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys. Collecting data at more touchpoints is very useful.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

SurveySensum

APRIL 30, 2020

No Gamification of data: Since NPS is related to the performance metrics, it is often seen that feedback invitations are crafted in a way that pushes customers to give a higher rating to the NPS question. The main key driver factor is the customer journey and their touchpoints with brands are changing.

Net Promoter Score 52

Net Promoter Score NPS Survey Touchpoint 52

SurveySensum

JULY 9, 2024

Sign Up For Free Free Forever • No Feature Limitation • No Credit Card Required • Get a Live Demo Brewing Loyalty – Exploring Starbucks Loyalty Programs Did you know that in the first quarter of 2016, Starbucks’s customer loyalty was so high that it had more money than some of the major banks? Yes, that’s right.

NPS 52

NPS Loyalty Loyalty Programs Effort Score 52

inQuba

MARCH 22, 2023

5/ Gamification NPS is easily gamed , especially when it’s made the most important thing and linked to KPIs. Are bank card applicants dropping off due to poor functional value delivery, or merely effort? Are mobile network customers upgrading due to positive brand experiences at a particular touchpoint?

Net Promoter Score 52

Net Promoter Score Omni-Channel NPS Effort Score 52

Currency Alliance

DECEMBER 19, 2022

Similar applications are possible in banking, retail, telecom, and for utilities companies to better optimize sellout among participants in the loyalty program, while increasing value for all stakeholders. Gamification is another area which stands to be improved by AI. Learning which data matters will help with collection.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SurveySensum

OCTOBER 17, 2023

A NBFC customer feedback tool is designed to gather, manage, and analyze feedback from customers of non-banking financial companies. Mopinion Mopinion is an all-in-one customer feedback management platform that is designed to help businesses collect feedback across different touchpoints of the customer journey.

Feedback 52

Feedback Tools Management Knowledge Base 52

DCX

JUNE 11, 2024

Strategy #1: Gamify Customer Engagement The Power of Gamification Wouldn't it be awesome if engaging with your brand was as addictive as playing Candy Crush? That's what gamification can do for you. Case Study: Duolingo's Language Learning Magic Duolingo is a prime example of a company that has mastered gamification.

Strategy 52

Strategy Gamification Case Study Innovation 52