ShepHyken

JUNE 7, 2019

This week we feature an article by Molly Moore about why phone calls and online chat can make the difference between customer-centric brands and everybody else. In fact, nearly t wo-thirds (65%) of potential customers want to reach brands by phone. Consumers want to connect with your business.

Connections 120

Connections Customer Centricity Consumers Culture 120

Joe Rawlinson

JANUARY 22, 2024

Building local brand awareness is just as important as creating a strong online identity. Local brand awareness is particularly important for smaller businesses that are trying to grow in their chosen industries. However, it’s something that every brand can benefit from and should think about.

Brands 78

Brands How To Sports Social Media 78

Optimove

MARCH 26, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove Connect 2024 served as more than just a conference; it was a place for inspiration, collaboration, and transformation in the realm of marketing. Discover which level you are on and how you can move up.

Connections 64

Connections CRM Conference Touchpoint 64

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. How to Market Across Generations During a Pandemic. Avoid stereotypes and assumptions. Have you found it yet?

Marketing 97

Marketing Brands Tips Financial 97

CSM Magazine

SEPTEMBER 6, 2024

Today’s marketing industry is fast-paced and rapidly developing. Using funny pictures of people in your marketing strategy can be a game-changer and help you engage with your audience in a memorable and relatable way. How can brands benefit from using funny images of people? That’s where humor can help.

Marketing 52

Marketing Entertainment Social Media Brands 52

Blake Morgan

JANUARY 20, 2022

These 30 top blogs cover a wide variety of CX-related topics, from creating a customer-centric culture to refining the contact center or delivering personalized experiences. These blogs are powerful resources to keep you up to date on the ever-changing CX industry. Denise is a skilled speaker, author and brand leadership expert.

Case Study 96

Case Study Customer Journeys Competitive Advantage Customer Centricity 96

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Embracing these strategies fosters meaningful connections akin to skilled salespeople. Striving to aid rather than annoy customers.

Marketing 75

Marketing Survey Report Consumers 75

Beyond Philosophy

JUNE 15, 2023

Your brand is in a relationship with your customers. Unfortunately, people often form codependent or dysfunctional relationships with brands. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers. We all have relationships with brands.

Brands 145

Brands Banking Insurance Conference 145

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing B2C Survey Loyalty 119

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing Advertising Video 52

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 106

Marketing Social Media Advertising Tips 106

BirdEye

JULY 6, 2023

The current digitally connected world makes that process very easy. This blog post covers the top 8 types of messages that customers can leverage to stay connected with their customers. With the best email services in the market, you can understand your customers’ preferences and always put your best foot forward.

Connections 96

Connections Communication Video Customers 96

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article Why should you focus on brand empathy? Improve brand perception.

Brands 52

Brands Marketing Video Consumers 52

2020 Research

JANUARY 31, 2023

This also applies to consumers, which is why it’s important to create an empathetic brand. Focusing on brand empathy helps you boost consumer loyalty, improve the way the public views your brand, and gain an advantage over competitors. In this Article: Why should you focus on brand empathy? Improve brand perception.

Brands 52

Brands Marketing Video Consulting 52

BirdEye

SEPTEMBER 10, 2024

Then they must nurture them through the marketing funnel, gradually transforming them from prospects to loyal customers. A marketing funnel is a key way to understand the customer journey for your business. This blog will walk you through the key stages of a marketing funnel.

Marketing 59

Marketing Social Media B2C B2B 59

Optimove

JULY 31, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: In this blog post, gain insights from expert marketers about five pillars to create effective strategies that boost customer retention.

Customer Retention 59

Customer Retention Marketing Sports Entertainment 59

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 119

Trends Marketing Video Consumers 119

CSM Magazine

AUGUST 21, 2020

As consumers continue to take their business online, content marketing has never been more important. While it encompasses a broad field, content marketing is a crucial part of online customer service in today’s world, and it’s quite simple when boiled down to its base components. The importance of content marketing.

Connections 52

Connections Consumers Marketing Advertising 52

Retently

NOVEMBER 17, 2023

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal. This gives you a Net Promoter Score that serves as a customer satisfaction baseline.

Net Promoter Score 78

Net Promoter Score NPS Marketing Effort Score 78

Optimove

JUNE 18, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: In an evolving digital landscape and crowded marketplace, businesses seek effective ways to connect with their customers and deliver personalized messages that truly resonate. For more insights, contact us to Request a Demo.

Marketing 52

Marketing Return on Investment ROI Connections 52

Optimove

SEPTEMBER 25, 2023

In an era marked by constant connectivity and digital engagement, the average person interacts with their smartphone a staggering 2,617 times every day, according to research by Dscout. We’ve forged a bond with our smartphones that transcends mere functionality, and any effective mobile marketing strategy must acknowledge that.

Marketing 97

Marketing Touchpoint Loyalty Social Media 97

Optimove

SEPTEMBER 16, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: Understanding how European lotteries leverage digital strategies and personalization is crucial for U.S. lottery brands to stay competitive. Focus on cross-channel marketing to reach diverse audiences. In markets like the U.K.,

Gamification 52

Gamification Marketing Loyalty Programs Social Media 52

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

Travel 100

Travel Marketing Social Media Hotels 100

BirdEye

MAY 15, 2023

Are you looking to build a successful brand? If so, then developing a strong brand strategy is essential. A well-crafted brand strategy can help your business stand out from the competition, allowing it to reach its full potential. Table of contents What is brand strategy?

Brands 92

Brands Strategy Social Media Communication 92

Experience Investigators by 360Connext

NOVEMBER 12, 2014

This is such an amazing example of experiential marketing. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. The best experiences are all about identity of both the brand and the customers. Start climbing the walls or the floor goes away.

Brands 259

Brands Hotels Consulting Loyalty Programs 259

Optimove

JANUARY 26, 2023

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. Naturally, with their limited budgets, consumers prioritize brands they know and trust over new ones they don’t know, or worse, brands they already know and don’t trust.

Loyalty 105

Loyalty Consumers Brands Retail 105

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98

Tools Marketing Social Media Advertising 98

BirdEye

JANUARY 25, 2024

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. This dilutes brand recognition and risks confusing followers. Why automate social sharing of reviews?

Social Media 101

Social Media Brands How To Multi-Channel 101

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Examples 94

Examples Strategy Marketing Social Media 94

2020 Research

APRIL 17, 2023

Imagine this: You’ve invested countless hours into crafting your brand. Enter brand tracking – a game-changing tool that empowers you to navigate the intricacies of consumer perception. What Is Brand Tracking? But how can you accomplish this with ease and speed? Ready to find a tracker solution that suits your needs?

Brands 89

Brands Comparison Consulting ROI 89

2020 Research

FEBRUARY 27, 2023

We began as a focus group facilitation provider, connecting business questions to real human answers. We listened to our customers and realized that while “Schlesinger Group” reflected our family business origins and focus group expertise, it didn’t encompass the full scope of market research solutions we bring to customers every day.

Brands 98

Brands Groups Connections Innovation 98

SurveySensum

MAY 6, 2024

Personal branding refers to achieving a prominent identity for an individual. Having a strong personal brand is necessary if you want to be recognized as an authority in your field. Personal Branding Strategies What matters most in personal branding is connecting with your target audience and paying close attention to their feedback.

Brands 52

Brands Strategy Social Media Video 52

SurveySparrow

OCTOBER 9, 2023

Have you ever wondered what goes into creating a brand name that sticks in people’s minds? Most importantly, it distinguishes a brand amidst the competition. That’s the level of influence a well-crafted brand name holds, a fact reinforced by the world’s most valuable brands. What is a Brand Name?

Brands 52

Brands How To Culture Survey 52

Optimove

FEBRUARY 15, 2024

Learn what you need to evolve as a marketer with our advanced guide Download Now Why it Matters: Optimove Connect 2024 is the two-day event where global marketers exchange best practices, learn and discover the latest strategies and solutions, and spark new ideas.

Conference 52

Conference Connections Case Study CRM 52

Beyond Philosophy

SEPTEMBER 12, 2024

One of our podcast listeners questioned the ethics of leveraging a sense of urgency as a marketing tactic, which had me pondering the meaning of life, the universe, and everything. His message got me thinking about marketing, and since many of you are in the field, I wanted to share it here as well. So, Is Marketing Ethical?

Marketing 78

Marketing Video Resources Airlines 78

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 59

Marketing Social Media How To Healthcare 59

BirdEye

NOVEMBER 15, 2023

When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. In this blog, we’ve shared the ultimate list of retail review sites that will boost brand awareness and fuel business growth. Let’s dive in.

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Retail Brands Consumers Case Study 108