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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leveraging Technology and Data for CX Smart use of technology and data is a powerful enabler of better B2B customer experiences. Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more. Technology can assist with global scaling as well.

B2B 339
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Find and Eliminate Dirty Data That’s Lurking in Your Salesforce CRM System

GetFeedback

Salesforce’s customer relationship management (CRM) tool helps businesses support their customers in a powerful and efficient way by allowing them to combine big data with sophisticated customization. But how do you know if you have dirty data lurking in your CRM software? Shepherd your Salesforce CRM data.

CRM 250
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What does customer relationship *really* mean to you?

Alida

But few truly understand why those customers buy—why customers choose to have a relationship with companies to begin with. Business leaders need to step back and more clearly define what customer relationships mean to them. Let’s consider the metaphor of personal relationships. Not really.

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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

The article was originally posted on Eglobalis.com/blog. Unlike B2C relationships, which often revolve around needs, impulse and emotional buying, B2B relationships are built on a foundation of trust, consistent delivery, and mutual value creation.

B2B 427
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Guest blog: The Top 3 Chatbot Features your Business Needs to Succeed

Comm100

Chatbots can simplify the payment process, helping customers pay for purchases through their preferred methods. CRM integrations. Connect the chatbot to your customer relationship management (CRM) system to keep track of customer queries and complaints. Social media integrations.

Chatbots 225
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Customer Feedback Made Easy: The Ultimate CRM Survey Guide

SurveySensum

Your CRM is smart. It knows your customers names, emails, and past purchases. Thats where CRM surveys come in. Smarter marketing, better sales, and a customer experience that keeps people coming back. Smarter marketing, better sales, and a customer experience that keeps people coming back. What is a CRM Survey?

CRM 52
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Facilitate collaboration between teams by aligning goals, sharing customer insights, and ensuring seamless internal workflows. Invest in the Right CX Tools and Technologies Provide leadership with data-driven insights by investing in CRM platforms, customer feedback systems, and journey analytics tools.