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Optimove Acquires Adact to Elevate AI-Orchestrated Gamification

Optimove

Gamification is now seamlessly embedded into AI-orchestrated customer journeys, enhancing acquisition, engagement, and retention through interactive experiences like quizzes, mini-games, and prediction games. The Big Picture Were excited to announce that Optimove has acquired Adact, a breakthrough gamification marketing solutions provider.

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How to Start with AI-Orchestrated Gamification: An Operator’s Guide 

Optimove

AI-orchestrated gamification blends behavioral insights with real-time engagement to drive loyalty, increase lifetime value, and enhance personalization at scale. Key takeaways: Seamless Integration AI-powered gamification tools automatically sync with player behavior, ensuring personalized rewards and challenges.

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Gamification FAQ: Unlocking the Future of Player Engagement with AI-Orchestration

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.

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Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale

Optimove

Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale. Part of Optimoves Expanding CRM Marketing Capabilities OptiLive is part of Optimoves broader suite of CRM marketing tools for iGaming and sports betting operators.

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How to use your CRM to improve phone sales and service

Vonage

If you’ve invested in a CRM system like Salesforce or Desk.com you’ve probably already started to realize the benefits of having all of your customer data stored in one place. Benefits of integrating your CRM and telephone system. Built to work with your CRM. Integrates with your CRM.

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25 Customer Engagement Trends For 2025

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Emotion Drives Engagement : Personalized, emotion-led messaging (e.g., SMS vs. email) reduces disengagement by 30%.

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4 Reasons Your Customers Won’t Reach Out to Customer Service

GetFeedback

The tools capable of handling the reasons why customers don’t contact customer service are usually found in the CRM market. Now, we show how CRM-based platforms eliminate the above reasons and go deeper into delivering customer service. Still, having all this in common, they do offer unique features.