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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Companies that have embraced customer experience as a strategic priority have reaped rewards like stronger loyalty, more repeat business, and even higher employee engagement. This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability.

B2B 339
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Guest blog: The Ultimate Guide to Launching and Branding a Successful Customer Experience Program

Comm100

Below is our 4-step plan to launch and brand a customer experience program. Gathering feedback, data, and metrics is all well and good, but it will count for nothing if there is no one pushing the business to make the needed changes. This data can then be cross-checked with user activity metrics. Push for change actively.

Brands 246
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Blue Ocean’s Most Popular Customer Service Blogs of 2019

BlueOcean

We also published loads of content to share our insights and experiences in the world of customer care. Below you’ll find our top 10 most popular blog posts of 2019 – grab a cup of coffee and get reading! The True Cost of Losing a Customer. Are You Using 1999 Metrics to Measure 2019 Customer Care?

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Customer Success Uncovered: How SaaS and Manufacturing Win with Tailored Strategies

ECXO

Transactional Business Models SaaS companies operate on a subscription-based model, where the focus is on the long-term retention of customers. The customer success area plays a significant role in reducing churn rates by ensuring continuous customer satisfaction and product usage.

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. Jeanne Bliss Customer Experience Practitioner & Pioneer, Keynote Speaker and Author. blog linkedin twitter Why? "I Companies need to employ multiple sources of information to tell the story of customers lives.

System 317
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Example: A SaaS company creates a buyer’s journey map to understand how potential customers discover their product, research competitors, and make decisions. Current State Purpose: This map reflects the existing customer experience based on how customers interact with your products or services today.

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CSAT vs. NPS vs. CES: A Guide to Customer Service Metrics

NICE inContact

In a previous blog, I outlined 14 different metrics that contact centers should be tracking to improve customer experience. However, these metrics are designed to influence real-time decision making in your contact center. Customer Satisfaction (CSAT). Customer Effort Score (CES).

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