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How to Prove the ROI of Customer Satisfaction (CSAT)

GetFeedback

Use other business knowledge to find the ROI of your CSAT initiatives. If your CSAT metric is 60%, that means 40% of your customers are at risk of defection. A simple way to consider ROI is to take the number of dissatisfied customers and multiply that by how much it would cost to sell to new customers. .

ROI 195
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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). But I see a place for Customer Satisfaction Score (CSAT), based on organizational goals, resources, and structure. CX shouldn’t ever be measured by one metric alone. It’s all about what you expect!

Metrics 273
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The Continuum of Data-Driven Success

CX Journey

It appeared on their blog on December 14, 2017. Customer experience professionals know that, in order to deliver a great experience, companies must listen to customers, link customer feedback to transactional (and other) data, and act on what they hear.

Data 119
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The Value Of Experience Design Improvement Is On The Rise

Storyminers

They all use the six customer experience pillars. When customer experience work begins with metrics in mind, most practitioners capture the current-state experience in a journey map, then make incremental improvements. Here’s why.

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What #CX Professionals Wanted to Know in 2018

CX Journey

I shared 58 blog posts (that includes a few posts from guest authors) in 2018; here are the top eight (because 18 would be way too many!) How do we show ROI? First, it's important to recognize that there are three different audiences of this transformation: employees, customers, and the business. How do we show ROI?

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How to get CX buy-in from decision makers to truly improve CX: Report surveying 150 CX professionals

Thematic

Over the course of Fall 2019, we surveyed 150 CX professionals. The survey itself was conducted by Thematic, in collaboration with the Customer Experience Professionals Association (CXPA), and publicized through our social media, CXPA and our friends & influencers in CX space, such as Annette Franz and Maurice FitzGerald.

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How Well Do You Know the Six Customer Experience Performance Domains?

CX Journey

This is a modified version of that post, which appeared on their blog on March 30, 2016. The Customer Experience Professionals Association (CXPA) was established in 2011 to support and to advance the customer experience profession, to set standards for the profession, and to increase the visibility of these long-unsung heroes.