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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

In this way, journey mapping and redesign directly contribute to stronger customer relationships and better business outcomes. Voice of the Customer and Feedback Loops Listening to customers is at the heart of any customer experience initiative. If you enjoyed this read, connect with me on LinkedIn !

B2B 339
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Guest blog: The Top 3 Chatbot Features your Business Needs to Succeed

Comm100

Connect the chatbot to your customer relationship management (CRM) system to keep track of customer queries and complaints. With Comm100 AI Chatbot, you can easily create and customize a chatbot to fit your specific needs, powered by NLP, integrations, and personalization. CRM integrations. Social media integrations.

Chatbots 225
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Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3

eglobalis

Toward Healthier B2B Relationships. Advisory (blog), Dec 4, 2024. link] B2B Customer Dynamics: The Weather Ahead. link] Hochstein, Bryan et al. Harvard Business Review , JulyAugust 2024. link] Why Trust, Not Features, Sets the Best B2B Firms Apart. link] Sheppard, Benedict et al. The business value of design.

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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

The article was originally posted on Eglobalis.com/blog. Unlike B2C relationships, which often revolve around needs, impulse and emotional buying, B2B relationships are built on a foundation of trust, consistent delivery, and mutual value creation.

B2B 421
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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

While with traditional enterprise sales the customer is paying for a one-off purchase that may or may not go hand-in-hand with an annual service fee, SaaS companies are constantly having to cultivate the customer relationship if they are to stay in business.

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3 Rules for Investing in Good Relationships with Customers

Experience Investigators by 360Connext

I recently sent a letter to the CXI® Club listing some things I’m thankful for this year, but I wanted to be sure this part was not exclusive to people on our mailing list: I’m very thankful for you, reading this [letter] and our blogs each week. You can read the rest of the letter here.).

Banking 286
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Elves Rule: Employees ‘Make’ The Customer Experience, and Should Be Recognized for It

InMoment XI

Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction to create real customer loyalty behavior. Claus) gets much of the credit for spreading Yule joy; but, isn’t it really the elves who are most responsible? Unfortunately, this is rarely the case.