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The True Cost of Losing a Customer

BlueOcean

TL;DR: With every customer loss, you’re missing out on prospects and falling short of your lifetime customer value potential. Its worth mentioning that many customer relationships can be saved even after a bad experience with the actual product or service, particularly if they choose to contact a customer service rep.

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Bilingual Customer Support: Where Live Agents and AI Coincide

BlueOcean

Things like lifetime customer value/cost of customer churn come into play beyond the straight dollar-for-dollar cost of an agent hour. Your customers expect the same brand experience they have at every other moment in their journey—your website, your storefront, your marketing.

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Turn One-Time Holiday Fashion & Beauty Shoppers into Multi-Time Customers and Increase Customer Lifetime Value

Optimove

See the difference control groups make in this guide Download Now Why it Matters: If marketers can convert one-time fashion and beauty customers into multi-time customers, this will increase lifetime customer value. Higher Spend: Repeat customers spend 23% more per order than one-time buyers.

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10 Ways to Turn Holiday Shoppers into Lifetime Customers

Optimove

In Summary The key to a successful holiday season is looking at your customers through the Customer Lifetime Value lens and using marketing strategies to drive long-term e-commerce success and customer retention. The post 10 Ways to Turn Holiday Shoppers into Lifetime Customers appeared first on Optimove.

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Enterprise-Rent-a-Car: How to turn a ‘promoter’ into a ‘detractor’ in 1,2,3!

ijgolding

It fills me with no joy to have to write a post about companies that have delivered unacceptable Customer Experiences. Regular readers of my blog know by now that I write about the good, the bad and the ugly when it comes to Customer Experience so that others may learn from the experiences that I and people in my networks have.

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Today, businesses are able to measure their activities, impact of customer experiences, and customer relationship with unprecedented precision. Further, the CCO’s operating parameters will include the complete span of a customer’s life.

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Escalation Management Framework Techniques to Put into Action Now

Totango

In fact, employing certain techniques can actually turn these issues into opportunities to deepen the client/company relationship and increase lifetime customer value. . Totango’s customer success platform empowers businesses to fortify their escalation management frameworks to deliver reliable and timely resolutions. .