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7 Reasons Brand and CX are Disconnected

Beyond Philosophy

Marketing and Branding are the first contacts you have with your Customers. Your brand is the promise you make to your Customers. Surprisingly, too many organizations don’t deliver on the brand promise they made in their Marketing and Branding efforts, causing a disconnect between the two.

Brands 129
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Tips To Ace Personalized Customer Experiences Like Industry Leaders

SurveySparrow

The true essence of a personalized customer experience lies in tailoring the individual’s journey with your brand to meet their specific needs and expectations. It offers a unique, tailored experience that goes beyond a transaction, making customers feel valued and understood.

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DCX Links | September 22, 2024

DCX

About Executive MindXchange Events Here are this week’s must-read links: Starbucks' Bold Brew: New CEO Aims to Recaffeinate Brand Experience Selling Experiences. Niccol's strategy aims to address inconsistencies in customer experience and reinvigorate the brand.

Sports 52
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4 Reasons Why Your Company Should Be Monitoring Employee Review Sites

ReviewTrackers

For hotel bookings, you check out reviews on TripAdvisor, Google, or Oyster. For employer brands and HR executives, the rise of employee review sites like Glassdoor and Indeed may initially be seen as one more thing to worry about. But if you come to think about it, employee reviews can be good for your business and employer brand.

Company 77
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Fresh New Look, Same Ol’ Promise

Optimove

Three years ago, I began receiving internal feedback on our brand and its maturity. But the feedback kept on coming, and eventually it hit me – yes, the brand is memorable, it has its equity, but it no longer represents Optimove’s positioning. An era where growth matters above all.

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Customer Loyalty Program: The Ultimate Guide

ProProfs Chat

“How do we get ardent customers for our brand?”. Before turning into global names, brands like Starbucks and Amazon might have faced the same challenge. Many studies have shown that investing in your brand advocates will yield more revenue in the long-run. 63% of millennials have similar brand loyalties as their parents.

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20+ social proof examples to boost online reputation

BirdEye

Social proof draws in clients and customers by boosting your brand awareness and reputation. Social proof plays a significant role in every business’ marketing strategy by: Aiding word of mouth recommendations Encouraging customers to post public recommendations after seeing other customers do it Improving the value of your brand.