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I am so excited to share the news with all of you that I have a book coming out in July! And it is thanks to you, my faithful Customers Rock! The book is called The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers , being published by John Wiley & Sons.
I’m in the process of writing a new book. That’s a great customerservicestrategy—just be nice! I’ll share examples and ideas around being nice as the book is written, but I was recently at a friend’s home and heard a great story that will probably go in the book and is definitely worth sharing today.
Customers wouldn’t see what you have to offer, but what you are willing to change for them. That’s the true essence of customerservice experience. To help you understand this essence and develop better customerservicestrategies, we’ve curated a list of some of the best customerservicebooks below.
Share insights with your team and use them to stay customer-focused and ahead of your competition. Recognize that there are two areas in which you want to compete: providing a better customer experience and having fewer complaints. Take time each quarter maybe even each month to examine this type of feedback.
How to Provide the Best Possible Customer Experience? GISuser) If you don’t have a well-planned customerservicestrategy, you are highly likely to lose business. According to Channels, after just one negative experience, 51% of customers will never do business with that company again. by GISuser. Thank you, Dan!)
Despite the rapid strides in AI technology, many companies face significant hurdles when it comes to effectively integrating it into their customerservicestrategies. Blake Morgan was called The Queen of CX by Meta. 8CXLaws.com.
I even wrote a book, Amaze Every Customer Every Time , in which I used Ace as the role model example throughout the entire book. Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. What if they looked beyond the competition? Follow on Twitter: @Hyken.
Pay special attention to number two, which is to post or re-post “User Generated Content” ( also known as USC) created by your customers on the different social media channels your company is on. 3 Projects to Refresh your CustomerServiceStrategy and Relieve Stress by Laura Krajewski. This isn’t just information.
Then I read Jan Carlzon’s book, Moments of Truth, many years ago. It was one of the most powerful customerservice and experience books at the time, and the content aligned perfectly with my idea of creating Moments of Magic for our customers. The post What Mixed Signals Do You Send Your Customers?
In my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again , I share a story about the shortest customerservice keynote speech I’ve ever delivered. Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. Follow on Twitter: @Hyken.
Seventy-five percent surveyed are more likely to be loyal to a company or brand that delivers a personalized customer experience. . If I had to book a flight on an airline, why would I choose one over another? Knowing your customers better than your competition knows them may be the differentiator that earns you their business. .
Be Easy to Do Business With: In my customerservice keynote speeches , I often ask the audience, “What is the easiest company on the planet to do business with?” I’ve written an entire book on this topic, The Convenience Revolution , which teaches six principles on how to be convenient. Almost everyone answers, “Amazon!”
Eventually, this can lead to increased customer satisfaction and potentially higher ratings or recommendations that can help improve visibility and boost bookings. Establishing relationships with influencers or travel bloggers who promote tourism in your area can bring in more bookings.
One of my favorite gifts I ever gave was a book by a friend’s favorite author. But not just any book. I found a first edition autographed copy of the book. A customer appreciation event: These can be fun yet also expensive. The post Five Ways to Say Thank You to Your Customers appeared first on Shep Hyken.
His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. She recently wrote the book on customer understanding ! Aimee Lucas.
In my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again I cover the concept of being nice. I joke that I’ve written eight books on being nice. After all, isn’t that a big part of customerservice? They are a big part of why customers say, “I’ll be back!” .
I first came across this idea in the book Moments of Truth by Jan Carlzon , which I consider one of the most important books written on customerservice. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. Follow on Twitter: @Hyken.
Culture is one of the most important parts of customerservice and customer experience. I’ve written numerous articles about this and have included a chapter on this topic in my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again , which by the way, is finally out.
(QSR) In the fight to win back its brick-and-mortar customers, Starbucks is leveraging technological and experiential methods. My Comment: Starbucks is a leader in customerservice and experience. Books have been written about the Starbucks experience. Because bad customerservice is bad for your reputation.
His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. She recently wrote the book on customer understanding ! Aimee Lucas.
Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from. John is consistently helping his clients create a magical customer experience like Disney.
I was reading an article about customer retention, and it prompted me to start a list of ways to make customers feel special, want to come back, and even want to share their experience with friends, family, and colleagues. With that, An important goal of a good customer experience is to make the customer feel special.
Would you do business with an airline that didn’t offer the ability to book a ticket online, check-in online, and get your boarding pass online? . Assuming that every other airline has these self-service digital options, what if one didn’t? Here’s a question, and I think I know the answer. Follow on Twitter: @Hyken.
For example, one of the top complaints we hear from our clients is the books they order didn’t show up. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customerservice training programs, go to www.thecustomerfocus.com.
Those are questions I asked Bill Price, Amazon’s first global vice president of customerservice and the founder and president of Driva Solutions. When Price was interviewing for the job at Amazon, Bezos asked, “What’s your definition of customerservice?” That’s truly customer-focused! .
Who doesn’t love fast service? Jimmy John’s , the fast-food chain known for “freaky fast” service and delivery, knows how much customers appreciate speed. Take a leaf out of their book by finding ways to be freaky fast for your customers. Do something special for Get to Know Your Customer Days.
Less than one week before the release of my new book, The Convenience Revolution: How to Deliver a CustomerService Experience That Disrupts the Competition and Creates Fierce Loyalty , so I thought it appropriate to share some thoughts on how being easy – or convenient – can give you a competitive advantage over your competition.
How to Prevent Customer Churn with Retention Marketing by Lauren Pope. Learning Hub) Attracting new customers is cool and all, but do you know how to keep them around? My Comment: Some of our readers may know that I’m writing another book about getting customers to come back. Follow on Twitter: @Hyken.
I wrote the book, The Convenience Revolution , and identified six “Principles of Convenience,” one of them being delivery. I included Domino’s as a case study in the book, but guess what? Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. Follow on Twitter: @Hyken.
The Customer Advocacy Playbook: How to Create, Manage, and Grow an Effective Brand Advocacy Campaign by Sujan Patel. It’s actually a short “play book.” The author has shared a wealth of information on how to create customer advocacy. WebProfits) Who, or what, is responsible for bringing new business through your door?
Ace Hardware Goes Thanksgrilling in CustomerServiceStrategy by Judy Mottl. Retail Customer Experience) Ace Hardware is going all out in stores this Thanksgiving to help customers not only find the right grill equipment but also chef tips on making the feast a success. They want proof in the form of ROI.
This is a testament to their seamless customer experience that has us buying more and more every year. Amazon started off as a small, garage-operated website, they earned our trust by selling books. Today, they have Amazon Web Services (AWS), Amazon Basics and more. Do they have soft skills? Are they humble? Are they kind?
The training should include your company’s philosophy and make clear your customerservice vision and mission. Disney is a good example of customerfocused employee on-boarding. That way you’ll gain the customer’s respect and your company’s reputation will remain intact. Encourage customer complaints.
He had been reading my customerservice articles for several years. It was an easy decision for him to say, “You’re booked!” . Several conferences and bookings later, we laughed about how he almost canceled me before the first booking.? . He watched my speaker demo video. Follow on Twitter: @Hyken.
Let’s assume you are customerfocused and your organization is providing a level of customerservice that earns consistent high scores. In addition to the great service, be easy and convenient to do business with. So, here’s a twist on the typical one thing question. Where can you go from here?
How To Build A CustomerServiceStrategy And Drive Repeat Business by Krishna Charan. Freshdesk) Building an airtight customerservicestrategy is the best way to weather the demands of today’s savvy customers. I have added my comment about each article and would like to hear what you think too.
" This means businesses that adopt AI-driven text analytics can tap into cutting-edge technology to make customer-focused decisions faster and more accurately. How It Works: AI scans customer reviews, support tickets, and survey responses, identifying recurring themes. It highlights emerging concerns (e.g.,
My Comment: We wrap up this week’s Top Five with a book review of one of my favorite customerservicebooks to come out this year. Jay Robb reviews “Make Mom Proud” by Jeanne Bliss and shares eight great tips from the book.
The aim is to modernize customerservices. My Comment: Here is a great interview with Joshua March, the CEO and co-founder of Conversocial, and the author of the upcoming book “Message Me.” Here are a few simple, yet effective, tips on how you develop your customers to want to do business with you.
When he eventually became a famous novelist, he printed the insignia “ad Astra per alas porci” on every book he wrote, which loosely translated means, “to the stars on the wings of a pig.” In addition, in some of his books, he added the image of a flying pig, which he called “Pigasus.” Pegasus is a mythical winged flying horse.
My Comment: Regardless of the industry you and your company might be in, a good customerservicestrategy is to have a “hospitality mentality.” For example, a customer may not use a website to book a hotel room with you, but they might use it to buy your product. Adapt them to work for your industry.
(destinationCRM) When you add together a year that turned marketing on its head, a rise in consumer expectations for how brands engage with them, and growing angst and regulation around data privacy, there’s no denying that brands must prioritize customer retention efforts in 2021. Customer Retention is more important than ever.
Use the customer’s name. In the 1936 book How to Win Friends and Influence People , Dale Carnegie wrote, “Remember that a man’s name is, to him, the sweetest and most important sound in any language.” Get more information on The Customer Focus ™ customerservice training programs. Follow on Twitter: @Hyken
My Comment: I’ve been preaching for years (since my first book over 30 years ago) that customerservice is not a department. My Comment: It should be every organization’s goal to create a customer experience that people want to share. Sharable means customers talk about you and recommend you, and who doesn’t want that?
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