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One of my favorite AI and marketing experts is Ford Saeks, who recently released his latest book, AI Mindshift: Unleash the Power of AI, Avoid the Pitfalls, and Keep the Human Experience. The book is filled with practical strategies and tactics to help organizations leverage AI while maintaining the personal touch.
That made me wonder about the reasons good companies lose customers. I don’t think there’s a company on the planet that can please every customer every time, although that’s a lofty goal and the theme of one of my books, Amaze Every Customer Every Time. Connect with Shep on LinkedIn.
This made me reflect on my mentor of gift giving, the late John Ruhlin , author of Giftolog,y and his latest book, Beyond Giftology (released posthumously), who taught me the dos and donts of corporate gifting. The point of gifting to customers and employees is to be remembered. However, not everyone does it right.
If, on that day, time is important and you don’t want to make others wait, the answer is probably the fastest – as in more convenient – choice, not the best coffee or the friendliest service. If you’ve been following my work, you know I’m a big fan of a convenient customer experience. Once time is gone, you can’t get it back.
The pressures are high, the stakes are even higher, and balancing both customer needs and agent performance can sometimes feel like an impossible task. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Connect with Shep on LinkedIn.
Recognize that there are two areas in which you want to compete: providing a better customer experience and having fewer complaints. In my book, Ill Be Back: How to Get Customers to Come Back Again and Again , one of the six strategies I cover in the final chapter is to find out what your competition does well and adapt it to your company.
I’m in the process of writing a new book. That’s a great customerservicestrategy—just be nice! I’ll share examples and ideas around being nice as the book is written, but I was recently at a friend’s home and heard a great story that will probably go in the book and is definitely worth sharing today.
Since writing that book, a number of other books on convenience have been published. The Secret to eBay’s Phenomenal Customer Experience with Derek Allgood : I had the pleasure of interviewing Allgood, eBays VP of global CX. Avrins is one of the best. Connect with Shep on LinkedIn.
How to Provide the Best Possible Customer Experience? GISuser) If you don’t have a well-planned customerservicestrategy, you are highly likely to lose business. According to Channels, after just one negative experience, 51% of customers will never do business with that company again. by GISuser. Thank you, Dan!)
My new book Be Your Customer’s Hero: Real-World Tips and Techniques for the Service Front Lines is finally here. I am truly thrilled to put this book into the hands of customer-facing professionals all around the world. Be Your Customer’s Hero (HERO) is a different type of customerservicebook.
Finally, leaders should spend time on the front line, either shadowing (listening in) on customer support calls or taking the calls themselves. In my most recent book, I’ll Be Back , I wrote about how Bill Gates visited the customer support center and asked to take customer support calls.
I even wrote a book, Amaze Every Customer Every Time , in which I used Ace as the role model example throughout the entire book. Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. What if they looked beyond the competition? Follow on Twitter: @Hyken.
This experience reminded me of a chapter from my book, Be Amazing or Go Home. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Laura mentioned she had been working at the airport for seven years and was just a few years from retiring.
In my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again , I share a story about the shortest customerservice keynote speech I’ve ever delivered. Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. Follow on Twitter: @Hyken.
Seventy-five percent surveyed are more likely to be loyal to a company or brand that delivers a personalized customer experience. . If I had to book a flight on an airline, why would I choose one over another? Knowing your customers better than your competition knows them may be the differentiator that earns you their business. .
Then I read Jan Carlzon’s book, Moments of Truth, many years ago. It was one of the most powerful customerservice and experience books at the time, and the content aligned perfectly with my idea of creating Moments of Magic for our customers. The post What Mixed Signals Do You Send Your Customers?
She bought the chess set – but only after the owner promised not to give the salesperson a commission. Eight years ago, I wrote an article titled Big Mistake … Don’t Judge a Book by Its Cover. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author.
Pay special attention to number two, which is to post or re-post “User Generated Content” ( also known as USC) created by your customers on the different social media channels your company is on. 3 Projects to Refresh your CustomerServiceStrategy and Relieve Stress by Laura Krajewski. This isn’t just information.
So, here are six ways to create an experience personality that will transform your company or brand from merely providing products and services to doing so with personality: Your Company’s Personality: I don’t care what you sell. It could be military equipment or comic books. How would you like them to describe you?
Be Easy to Do Business With: In my customerservice keynote speeches , I often ask the audience, “What is the easiest company on the planet to do business with?” I’ve written an entire book on this topic, The Convenience Revolution , which teaches six principles on how to be convenient. Almost everyone answers, “Amazon!”
Yes, this is subjective, and it’s the customer’s opinion that matters, but keeping in mind that you’re creating value in the time your customer spends with you will help you focus on delivering your best customer experience. Does the Customer Come Back? This one will be familiar to you if you’ve been following my work.
One of my favorite gifts I ever gave was a book by a friend’s favorite author. But not just any book. I found a first edition autographed copy of the book. A customer appreciation event: These can be fun yet also expensive. The post Five Ways to Say Thank You to Your Customers appeared first on Shep Hyken.
In my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again I cover the concept of being nice. I joke that I’ve written eight books on being nice. After all, isn’t that a big part of customerservice? They are a big part of why customers say, “I’ll be back!” .
I first came across this idea in the book Moments of Truth by Jan Carlzon , which I consider one of the most important books written on customerservice. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. Follow on Twitter: @Hyken.
His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. She recently wrote the book on customer understanding ! Aimee Lucas.
How to Prevent Customer Churn with Retention Marketing by Lauren Pope. Learning Hub) Attracting new customers is cool and all, but do you know how to keep them around? My Comment: Some of our readers may know that I’m writing another book about getting customers to come back. Still, I liked this article a lot.
I liken this to my school days when the teacher said we could bring our books and notes to the final exam. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Even though it gave me the correct answer, I still had to know what to do with it. It didn’t make me dumb.
I was reading an article about customer retention, and it prompted me to start a list of ways to make customers feel special, want to come back, and even want to share their experience with friends, family, and colleagues. With that, An important goal of a good customer experience is to make the customer feel special.
Would you do business with an airline that didn’t offer the ability to book a ticket online, check-in online, and get your boarding pass online? . Assuming that every other airline has these self-service digital options, what if one didn’t? Here’s a question, and I think I know the answer. Follow on Twitter: @Hyken.
I had no idea that years later, I would write about this example in one of my books, Amaze Every Customer Every Time. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. When I showed the salesperson my broken hinge, he asked if I was open to a suggestion.
(QSR) In the fight to win back its brick-and-mortar customers, Starbucks is leveraging technological and experiential methods. My Comment: Starbucks is a leader in customerservice and experience. Books have been written about the Starbucks experience. Because bad customerservice is bad for your reputation.
Culture is one of the most important parts of customerservice and customer experience. I’ve written numerous articles about this and have included a chapter on this topic in my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again , which by the way, is finally out.
His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. She recently wrote the book on customer understanding ! Aimee Lucas.
For example, one of the top complaints we hear from our clients is the books they order didn’t show up. Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. For information on The Customer Focus customerservicetraining programs, go to www.thecustomerfocus.com.
If you want to learn more about how to properly gift your customers, read this article about my friend John Ruhlin and his book Giftology. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author. Connect with Shep on LinkedIn.
Who doesn’t love fast service? Jimmy John’s , the fast-food chain known for “freaky fast” service and delivery, knows how much customers appreciate speed. Take a leaf out of their book by finding ways to be freaky fast for your customers. Do something special for Get to Know Your Customer Days.
When I’m asked to give a customer experience keynote speech , one of the points I like to make is the importance of simplifying the complicated. All of my books are easy to read. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author.
Less than one week before the release of my new book, The Convenience Revolution: How to Deliver a CustomerService Experience That Disrupts the Competition and Creates Fierce Loyalty , so I thought it appropriate to share some thoughts on how being easy – or convenient – can give you a competitive advantage over your competition.
The front desk clerk recognized Chip as a loyal Marriott Bonvoy member and knew the surprise of upgrading him to the nicer room wouldn’t cost the hotel any more than the regular room he was booked in. The result was a deepened sense of loyalty and sharing the story with others—in this case, thousands of readers of Chip’s Forbes article.
And then there’s the second sentence: “According to a Harvard Business Review article, employee experience is the key driver of customer experience …” Then, don’t miss the fifth tip on how technology can waste a massive amount of your employees’ time. What an honor. Thank you, Chalmers Brown, for including me.
I wrote the book, The Convenience Revolution , and identified six “Principles of Convenience,” one of them being delivery. I included Domino’s as a case study in the book, but guess what? Shep Hyken is a customerservice expert, keynote speaker, and New York Times bestselling business author. Follow on Twitter: @Hyken.
The Customer Advocacy Playbook: How to Create, Manage, and Grow an Effective Brand Advocacy Campaign by Sujan Patel. It’s actually a short “play book.” The author has shared a wealth of information on how to create customer advocacy. WebProfits) Who, or what, is responsible for bringing new business through your door?
Someone who is going to work with social media customerservice is going to need different training than legal, legal is going to need different training than corporate, etc. Recommended for you : You Need a Jointly Owned Social Media CustomerServiceStrategy ASAP – Here’s Why. Service First.
I’m always looking for good customerservice stories that teach or remind us about creating an amazing customer experience. I booked an international trip for a speaking engagement. Shep Hyken is a customerservice/CX expert, award-winning keynote speaker, and New York Times bestselling author.
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