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The post A CustomerLoyalty Exercise – An Excerpt from Our NEW CustomerServiceBook Taming Gladys! They get to hear how their peers handle tough situations. They get to collaborate and practice new ways of approaching tough situations and share what they do that works.
If you have been following my work, you may remember something I refer to as The Loyalty Question. It goes like this: What am I doing right now to make sure the customer comes back the next time they need whatever it is we sell? Most people think customerloyalty is about a lifetime. So, The Loyalty Question 2.0
That made me wonder about the reasons good companies lose customers. I don’t think there’s a company on the planet that can please every customer every time, although that’s a lofty goal and the theme of one of my books, Amaze Every Customer Every Time. Did they just build a location that’s closer to your customer?
Customerloyalty… This is what companies strive for, to create loyal customers. Some companies have earned a reputation that keeps bringing their customers back, again and again. It isn’t a coincidence that the best places to work are also recognized as the organizations that deliver the best customerservice.
Shep Hyken- acclaimed author, speaker, CX Expert, and this week’s ‘Sweets of CX’ guest- discusses his latest book, ‘The Convenience Revolution’. He is also the creator of The Customer Focus , a customerservicetraining program which helps clients develop a customerservice culture and loyalty mindset.
Starbucks Raises the Bar on CustomerLoyalty with Ad Campaign from Anomaly by Andrea Surnit (DesignRush) Companies that integrate storytelling, sensory marketing, and customer incentives can cultivate long-term relationships that ultimately drive revenue. Verizon Is Using AI Agents to Improve Customer Experiences.
If you’re reading this article the week it’s posted, then this is a sneak preview of a few of my favorite quotes from the book. Even if it’s after the book comes out, it’s not too late to “join” the Cult of the Customer—the cult you want to belong to! Satisfying your customers is not enough. Loyalty is an emotion.
Don’t get me wrong, I love repeat customers, and we absolutely want them. Repeat customers are very desirable. I write about this topic in my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again. As a business, you should do everything you can do to get the customer to come back.
In addition, Jim has co-authored three books with his lifelong friend, mentor, and coach, Matt Rocco. Brian Cantor, Managing Director, Digital at Customer Management Practice. Brian is the Managing Director of Customer Management Practice Digital and founder, president, editor-in-chief at Headline Planet. Follow on LinkedIn.
This made me reflect on my mentor of gift giving, the late John Ruhlin , author of Giftolog,y and his latest book, Beyond Giftology (released posthumously), who taught me the dos and donts of corporate gifting. The point of gifting to customers and employees is to be remembered. However, not everyone does it right.
How to design and run a customerloyalty program for small businesses by Raúl Galera. MultiBriefs) customerloyalty programs are all about retaining buyers through special discounts that offer rewards for repeat purchases. But how do you go about designing and running an effective customerloyalty program?
What Is CustomerLoyalty and Retention (And 3 Tips for Improvement) by Scott Clark. CMSWire) Although the terms “customerloyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. In another one of my books, I cover six “Convenience Principles.”
The core values are a trio of direction and motivation: Loyalty: to guests, to the hotel, to each other, to the hotel industry, to Singapore. Ron Kaufman is the world’s leading educator and motivator for upgrading customerservice and uplifting service culture. Your Service” books and founder of UP!
Recognize that there are two areas in which you want to compete: providing a better customer experience and having fewer complaints. In my book, Ill Be Back: How to Get Customers to Come Back Again and Again , one of the six strategies I cover in the final chapter is to find out what your competition does well and adapt it to your company.
Date: Wednesday, February 20, 2019 Author: Guest author: Shep Hyken Earn Your Customers’ Trust, And Loyalty Will Follow. Author: Guest author: Shep Hyken Do your customers trust you? Earning customers’ trust does not happen overnight, but it is worth striving for. and over the years I became a regular customer.
The core values are a trio of direction and motivation: Loyalty: to guests, to the hotel, to each other, to the hotel industry, to Singapore. Ron Kaufman is the world’s leading educator and motivator for upgrading customerservice and uplifting service culture. Your Service” books and founder of UP!
Responsive CustomerService Is Brands Secret to Success by LBB Editorial (LBBonline – Little Black Book) Layla Revis, Sprout Social’s vice president of social, content and brand marketing, tells LBB why brands need customerservice presence on social media to stay competitive in 2025 and the brands already succeeding in the space.
Next Generation Loyalty – Part One by Braden Kelley. Braden Kelley) Marketers have an overly optimistic perspective on customerloyalty and their implementations of customerloyalty programs. I’m a big believer that the typical loyalty program is actually a marketing program. Loyalty is more than points.
Shep Hyken- acclaimed author, speaker, CX Expert, and this week’s ‘Sweets of CX’ guest- discusses his latest book, ‘The Convenience Revolution’. He is also the creator of The Customer Focus , a customerservicetraining program which helps clients develop a customerservice culture and loyalty mindset.
I recently released my 2021 Achieving Customer Amazement research. and asked them numerous questions about topics related to customerservice, customer experience, loyalty, reviews, and more. If I had to book a flight on an airline, why would I choose one over another? Consider this: . Here’s an example.
One of the favorite chapters I wrote in my recent book, I’ll Be Back: How to Get Customers to Come Back Again and Again , was about why customers would terminate their relationship with you. Yes, the word terminate ties into the movie Terminator , which somehow became a theme in the background of the book.
It’s these meaningful, actionable, high-quality customer perspectives that fuel unforgettable experiences and create brand loyalty. One of the most important parts of this process is making sure that you’re asking customers the right questions. Winning CustomerLoyalty With Real-time Refunds by Irina Ionescu.
02 2 Best Customer Experience Books 2023 in Digital Data, Design and Centricity – The famous 3 Ds: Digital, Data, Design. This article was originally posted at [link] During 2022 and December 2023, We read a series of 56 books that I found interesting and valuable for us in CX, Design, and Services. Here is the link.
Yes, this is subjective, and it’s the customer’s opinion that matters, but keeping in mind that you’re creating value in the time your customer spends with you will help you focus on delivering your best customer experience. Does the Customer Come Back? This one will be familiar to you if you’ve been following my work.
Keep it simple, collect lots of data, personalize the experience, and maintain loyalty… Seems like a formula for success just about every company can use. Airline CustomerService Improved In 2020. Forbes) Airline customerservice improved in 2020, rising to its highest level since 1994. Nothing fancy here.
This is the first of a number of lessons I’ll be sharing from my newest book, I’ll Be Back: How to Get Customers to Come Back Again and Again. A few years back I wrote about the idea of measuring customer satisfaction versus customer behavior. We’re revisiting that topic with a fresh point of view.
My Comment: This is a very interesting way of looking at customerloyalty. It appears the biggest issue preventing loyalty is consistency – actually a lack of consistency. A lack of consistency will create a lack of confidence, which leads to a lack of trust, which erodes the possibility for loyalty.
Customers expect an easy and convenient experience with anyone they do business with. A great product delivered with a great customer experience that is also easy is a winning combination. The New Era of Loyalty: Why Brands Should Embrace Loyalty Schemes by Stoyan Petrov. It’s about customerservicetraining.
His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. She recently wrote the book on customer understanding ! Aimee Lucas.
A long-held belief is that exceptional customerservice will bring with it extraordinary loyalty. After all, the customer is always right, right? This idea is so ingrained in us that 89 of 100 leaders surveyed flat out stated that their primary goal was to exceed customer expectations. The Effortless Experience.
The goal is not only to fix the situation but to also restore their trust and loyalty with you. Customer Experience Starts – and Stops – With Emotions by Kristi Knight. 10 Rolling Stone Culture Council members each shared one thing leaders can do to maximize convenience and create more happy customers.
Now, if someone comes in to buy a book they saw on our website, we can access the online price through our register. A lack of trust costs you repeat business and will never earn you loyalty. Shep Hyken is a customerservice expert, keynote speaker, and New York Times, bestselling business author. Avoid uncertainty.
In other words, what’s happening on the inside of the company is going to felt on the outside of the company by the customer. Three C’s of CustomerService Success. Share These 3 Videos at Your Next Meetings: Top 10 Phrases to Avoid in CustomerService. Give A Valuable Gift: The Top 10 Business Books For 2018.
That quote comes from Simon Sinek, author of the book, Start with Why. This quote makes me think about the different reasons behind why a customer chooses to do business with a company. Those companies that get customers because of low price will lose those customers when someone else has a lower price.
Guide To Loyalty Programs For Small Businesses by Allen Kopelman (Forbes) Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back and transform occasional customers into frequent shoppers.
I was teaching about customer intimacy and loyalty when one participant asked, “What if your competitor has already built a close relationship with a customer, and you want to get inside?”. When you are proactive with solid customerservice skills, potential clients will take notice. Your Service.
I just wrote another book ( I’ll Be Back: How to Get Customers to Come Back Again and Again ), which is all about repeat customers. So, how do you calculate your customer retention rate? Customerservicetraining needs to be on your short-term bucket list by Shaun Belding. It’s the price of admission.
His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time and Be Amazing or Go Home. He was kind enough to take time out to answer our questions.
How to Prevent Customer Churn with Retention Marketing by Lauren Pope. Learning Hub) Attracting new customers is cool and all, but do you know how to keep them around? My Comment: Some of our readers may know that I’m writing another book about getting customers to come back. Still, I liked this article a lot.
Ron Kaufman is the world’s leading educator and motivator for upgrading customerservice and uplifting service culture. Your Service” books and founder of UP! Your Service. To enjoy more customerservicetraining and service culture articles, visit UpYourService.com.
His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. She recently wrote the book on customer understanding ! Aimee Lucas.
I get new magic books and props in here every week. It doesn’t matter what type of business you are in, trust creates loyalty. Earning your customers’ trust typically takes time. Your customers know what to expect, and you deliver every time. The post Do Your Customers Trust You This Much?
Jim Collins, author of the bestselling business book, Good to Great said, “Good is the enemy of great.”. A good customerservice experience is doing what you are supposed to do. This is why it concerns me when companies talk about “satisfying” their customers. That’s expected. In other words, it meets basic expectations.
Many books have been written about companies like Disney, Nordstrom, Ritz-Carlton and Apple. Every time a customer has an interaction with the company, regardless of it being in person, on the phone or online, they have a similar experience. It’s simple: Customers love to know what to expect. Follow on Twitter: @Hyken.
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