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Why are We Still Talking About CX in Financial Services?

Lumoa

The past few years have witnessed a substantial increase in attention and investment in customer experience (CX) across various industries, including the financial services sector. But some important questions arise: How relevant is CX to modern financial services? The post Why are We Still Talking About CX in Financial Services?

Financial 195
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. Price-loyal customers love your brand because of your pricing. Truly loyal customers love your brand in every sense. A loyal customer is a valuable asset to your business.

Loyalty 195
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The Power of Perception: Leveraging Reputation Management for Brand Success 

InMoment XI

This article delves deep into the critical role that reputation management plays in determining a brand’s success. We’ll explore how effectively managing public perception can significantly impact your brand’s credibility, consumer trust, and financial outcomes.

Brands 195
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The 3 Principles of Brand Loyalty in a Highly Disruptive World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Big brands—ones with significant human and financial resources—remain ahead of the game.

Loyalty 177
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Research Report: The State of Community Management

In short, a well-maintained community will provide immense brand value and elevate the customer experience. This year marks their 11th Edition, which shows that, among other things, that the industry has made considerable progress in translating the generative business model of communities into financial benchmarks.

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Designing a differentiated B2B experience – a 22 step challenge

ECXO

It’s the foundation for building brand loyalty, adoption and providing customers with an unforgettable, consistent experience. In this article, we want to walk you through 22 essential steps that will help you design an experience that sets your brand apart. How does it align with your customers’ values and needs?

B2B 390
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Uncover the Secret to Driving Brand Value With This Powerful Framework!

Beyond Philosophy

She’s always believed in a strong brand, but how can she plan what people take away from her brand? She thinks of brands appropriately, and not everyone does. Brands are a tactic we use, which is different than strategy. A company needs a few things before they have a brand. Your brand is a tactic.