CSM Magazine

JANUARY 21, 2025

Your brand’s promise is more than just words on a page – it’s a special bond with your customers. See how these actionable tactics can align your brand with its actions, creating a relationship that sticks. Is your brand built on a promise of efficiency, empathy , or innovation?

Brands 52

Brands Customer Service Self Service Social Media 52

Beyond Philosophy

NOVEMBER 26, 2014

Marketing and Branding are the first contacts you have with your Customers. Your brand is the promise you make to your Customers. Surprisingly, too many organizations don’t deliver on the brand promise they made in their Marketing and Branding efforts, causing a disconnect between the two.

Brands 129

Brands Advertising Customer Centricity Brand Values 129

Beyond Philosophy

APRIL 4, 2019

Brands are everywhere. Everybody feels like they understand what brands are. However, when we ask the fundamental questions of “What is a brand?” Branding is a critical topic in Customer Experience. We discussed where branding and Customer Experience interact and prioritize in a recent podcast.

Loyalty 130

Loyalty Brands Insurance Call Center 130

Lumoa

FEBRUARY 9, 2023

including an improved camera in the next generation of the smartphone) Training and new incentives to personnel to adjust their behavior (e.g. Brand experience is a very close concept to customer experience, except the latter, refers to how customers reflect on your company. upselling to the most loyal customers) Process changes (e.g.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ECXO

APRIL 10, 2024

Drawing a parallel between these concepts and customer experience, we find that the ‘frequency’ of customer emotions can significantly impact their experience with a brand, product, or service. When customers associate high-frequency emotions with a brand, they are more likely to have a positive experience and vice versa.

Connections 334

Connections Customer Experience Social Media Analysis 334

Stella Connect

JANUARY 4, 2022

And if you’re in a contact center performance management role, you’ve probably invested a lot of time and energy into your customer service training and customer service coaching programs. You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease. Keep it simple.

Customer Service Training 97

Customer Service Training Training Tips Customer Service 97

BlueOcean

JANUARY 22, 2019

Consumers Expect Brands to Know Their Personal Preferences. This may mean putting less training emphasis on following process and more training emphasis on learning to use all available resources to uncover the ideal resolution for the individual they are interacting with. That’s a hard yes. You sure can.

Consumers 204

Consumers Trends Customer Experience Strategy 204

CSM Magazine

MARCH 10, 2025

When businesses think about brand identity, they often focus on visual elements – logos, colour palettes, typography, and photography. A companys tone of voice is more than just the words it chooses; it encompasses communication style, brand values, consistency and emotional resonance.

Customer Experience 52

Customer Experience Guidelines Communication Training 52

Lumoa

MARCH 20, 2018

including an improved camera in the next generation of the smartphone) Training and new incentives to personnel to adjust their behavior (e.g. Brand experience is a very close concept to customer experience, except the latter refers to how customers reflect on your company. So let’s start! by David Cooperstein C.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

Experience Matters

JANUARY 20, 2015

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Lumoa

MARCH 3, 2023

Why Financial Services Companies Should Focus on CX Now That a Recession is Approaching According to Ekaterina Mamonova, when a brand makes a promise, and its CX delivers on it well, it produces a positive feedback loop that supports brand integrity and brand values.

Financial 195

Financial Metrics Loyalty Customer Service Representative 195

Stella Connect

APRIL 17, 2018

If you’re in a call center performance management role, you’ve probably invested a lot of time and energy in your customer service training and coaching programs. You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease. Make coaching sessions 1:1, always.

Customer Service Training 62

Customer Service Training Training Tips Customer Service 62

Kerry Bodine

JUNE 25, 2017

Branded Experience Design — August 22. Your brand is defined by the experiences your customers have from the moment they know you exist through their very last interaction with you. But many customer interactions don’t embody your organization’s brand values—and some even thwart your brand image. We can fix that!

Customer Journeys 12

Customer Journeys Exercises B2C Course 12

InMoment XI

OCTOBER 3, 2024

Customer retention is important because the longer a customer stays with your brand, the higher their average purchase is. Keeping customers will increase your average customer lifetime value, and help create a sustainable business model. Stay True to Your Brand Consistency is key to building trust and loyalty with your customers.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. .

Automotive 195

Automotive Management Social Media Feedback 195

Experience Matters

JANUARY 6, 2015

We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Taken together, this new emphasis on culture, training, and Voice of the Employee will put employees at the center of CX attention this year. CX Training & Engagement. Brand (R)evaluations.

Customer Journeys 120

Customer Journeys Trends Contact Center Customer Connectedness 120

Optimove

OCTOBER 15, 2024

Bias and Discrimination : AI models trained on biased data can perpetuate these biases in marketing strategies, leading to unfair targeting or exclusion of specific demographic groups and ultimately harming brand reputation. If a brand uses AI to track user behavior too closely, customers may feel their privacy is violated.

Innovation 52

Innovation Marketing Consumers System 52

ECXO

AUGUST 21, 2024

To ensure every interaction is golden, you must: 1. Provide Training and Development: Invest in continuous training for your team. For brands, this digital landscape offers both opportunities and challenges. Let’s delve into the key ways social media impacts customer perceptions of brands.

Social Media 156

Social Media Touchpoint Net Promoter Score Effort Score 156

SurveySparrow

MARCH 9, 2019

Having a solid brand name amongst customers is one of the biggest dreams of brands around the world and most businesses spend hundreds of thousands of dollars to be on the top of their customer’s minds. The kind of experience a customer has with your brand will be a huge reason for why they want to remain with you or not.

Brands 81

Brands Customer Experience How To Net Promoter Score 81

SuiteCX

AUGUST 18, 2017

Here is an example from the Cleveland clinic of a connection with my service versus a company who leads with world class technology and innovation: Creating a short video brings your brand standards to life with stories of how it works to communicate your values that are well understood by all employees.

Culture 113

Culture Customer Engagement Engagement Innovation 113

BlueOcean

APRIL 30, 2021

Traditional self-service volume peaks have all changed dramatically – for many brands, consumer peak volumes shifted toward day time hours from evening hours, and pandemic insomnia brought more customers than ever to these channels in the middle of the night.

Omni-Channel 156

Omni-Channel Customer Care Self Service eBook 156

Pretium Solutions

APRIL 12, 2012

The owners and management at Chick-fil-A have built a refreshingly excellent customer experience by casting a vision of brand values. Clearly they value excellent customer service and have a set of expected customer service behaviors for their mostly teenage employees. I was amazed at the difference!

Brands 60

Brands Customer Service Customer Service Training Touchpoint 60

BirdEye

FEBRUARY 5, 2025

For brands, reposting is especially important because it allows them to showcase user-generated content (UGC)posts from real customers and followers that highlight authentic interactions with your products or services. Why reposting on Instagram is important for brands? Why reposting on Instagram is important for brands?

How To 52

How To Social Media Brand Values Video 52

Experience Matters

DECEMBER 15, 2015

As you can see in our video Driving CX Transformation , customer-centric culture requires mastering four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. Value-as-a-Service Emerging. Employee CX & Empathy Training. CX Profession Maturing.

Trends 120

Trends Customer Experience Customer Journeys Customer Connectedness 120

SuiteCX

AUGUST 18, 2017

Here is an example from the Cleveland clinic of a connection with my service versus a company who leads with world class technology and innovation: Creating a short video brings your brand standards to life with stories of how it works to communicate your values that are well understood by all employees.

Culture 100

Culture Customer Engagement Engagement Innovation 100

ShepHyken

FEBRUARY 6, 2019

Many organizations’ core values include words like honesty and integrity. Office Pride’s core beliefs and values are as follows: Honor God. Increase Brand Value. For information on The Customer Focus customer service training programs, go to www.thecustomerfocus.com. Always Do What is Right. Go the Extra Mile.

Culture 117

Culture Exercises Customer Service Training Brand Values 117

Call Experts

OCTOBER 5, 2023

A satisfied customer is more likely to become an advocate for your brand. Boosting Brand Reputation A well-handled customer inquiry or complaint can turn a near-harmful experience into a positive one. Well-trained agents can identify opportunities to add value to each customer interaction.

Contact Center 105

Contact Center Call Center Guidelines Roadmap 105

Stella Connect

NOVEMBER 9, 2021

Considering the phone and chat speeds we saw last year among leading brands, customers will expect lightning-fast response times. If you’re not already thinking about the staffing , training, mechanisms, and workflows you’ll need to keep things running smoothly, the time to start is now. Train and equip them fully.

Customer Service 87

Customer Service Poor Customer Service Contact Center Training 87

CSM Magazine

MARCH 26, 2024

Brand identity is fundamental to success, representing how consumers perceive and experience a company. These centers, where customers engage with a company, hold significant influence over brand identity. The interactions they have with customer support agents profoundly influence their perception of the brand.

Contact Center 52

Contact Center Brands Social Media Call Center 52

ijgolding

MARCH 20, 2018

While I was there, the agency started working with something called experience-based branding. I found it fascinating to think about how you could build your brand by how you served and communicated with your customers. We’re a small company specialised in customer insights, CX consulting and training/change management.

Customer Journeys 152

Customer Journeys Culture Customer Centricity Contact Center 152

Stella Connect

DECEMBER 7, 2021

1: Invest in Speed… Some of the biggest value drivers for modern service organizations include investing the tools and training needed to get to the root of customer issues quickly and efficiently to keep customer effort score low. Get started by: Setting up the technology your team needs. 3: Don’t Overlook Personalization.

Report 99

Report Customer Service Effort Score Customer Satisfaction 99

Daniel Group

JULY 1, 2023

Welcome to Success Strategies | July 2023 Are You Losing Customers and Hurting Your Brand Because of Poor CX? Is poor CX causing customer loss and brand damage? In today’s competitive business landscape, customer experience (CX) plays a pivotal role in shaping brand perception and customer loyalty.

Brands 52

Brands B2B Touchpoint Effort Score 52

NetBase

JUNE 21, 2019

Athletes can be powerful and inspiring role models whose stories motivate your audience to embrace your brand – which is why they’re so often brought on as brand ambassadors and influencers. Despite his rigorous fitness training and work schedules, he’s a family man who treats himself to a weekly cheat meal every Sunday.

Brands 60

Brands Sports Analytics Analysis 60

InteractionMetrics

SEPTEMBER 9, 2024

If you ask your marketing team, “What’s our brand?” If you want to beat your competition, you have two main options: lower your prices or build a brand based on intrinsic, distinctive qualities. If you are building a brand, the typical way is through promotions, advertising, and social media. Mattel and Warner Bros.

Customer Service Strategies 52

Customer Service Strategies Strategy Brands Customer Service 52

Stella Connect

APRIL 17, 2018

If you’re in a contact center performance management role, you’ve probably invested a lot of time and energy in your customer service training and customer service coaching programs. You’re determined to build a team of brand experts who can connect with customers, resolve issues, and drive sales with ease. Keep it simple.

Customer Service Training 40

Customer Service Training Training Tips Customer Service 40

Lumoa

MARCH 20, 2018

including an improved camera in the next generation of the smartphone) Training and new incentives to personnel to adjust their behavior (e.g. Brand experience is a very close concept to customer experience, except the latter refers to how customers reflect on your company. So let’s start! by David Cooperstein C.

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

CX Journey

JUNE 30, 2015

Define and communicate your brand promise Understand your customers: who are they? Without a vision, Yogi Berra's famous quote will become all too familiar: If you don't know where you are going, you'll end up someplace else. what do they buy? what problems are they trying to solve? what are they trying to achieve? why do or don't they buy?

Strategy 80

Strategy Customer Journeys Customer Experience Professionals Exercises 80