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Consider sponsoring local events or community initiatives that align with your brandvalues and target audience to increase exposure for your content. However, these listings also serve as touchpoints for customers to leave reviews and ratings, which can significantly impact a business’s reputation.
The automotive industry relies heavily on brand perception. Positive perceptions lead to increased sales and customer loyalty, while negative perceptions can harm sales and brandvalue. Adding reviews on your own brand website can even improve your conversation rates, decrease bounce rates, and improve your ad quality scores.
Content that nurtures existing leads into paying customerslike demos, casestudies, or ROI calculatorsis just as important as what brings them in. Add clear CTAs, lead magnets, quizzes, or freebies at key touchpoints to convert potential customers into leads you can nurture. That shift turns marketing into empowerment.
There are some great brains out there that break all this down into casestudies and tactics that leaders can really use to better serve their customers. Employees feel less connection and belief in the corporate vision/mission = diminished brandvalue. All good and necessary. But what about serving employees?
Your brand advocates will be the ones who will spend more money on your products as the years go by, send your business a recommendation on LinkedIn, Facebook or Twitter, participate willingly in a casestudy, be featured in your blog posts, refer you to their friends, etc. This will help with reinforcing your brandvalues.
Relevant content can include various resources like blog posts, videos, casestudies, podcasts, webinars, etc. They are people with the expertise in engaging with the client across multiple touchpoints. This is done to create customer value and, as a result, brandvalue. Build Community for your customers.
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