InMoment XI

NOVEMBER 30, 2023

These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels. Employee Training: Train employees to be brand ambassadors. Ensure they understand the brand values and guidelines, especially those who interact with customers directly.

Brands 284

Brands Management Multi-Channel Social Media 284

BirdEye

MARCH 28, 2025

Market mapping analysis: Top things to know Looking further into your market mapping data can help you understand: - Brand positioning gaps: This tells you if there is a gap between your business and how the audience perceives it. This data can help you tweak strategies and strengthen brand value in the market.

Marketing 52

Marketing How To Analysis Case Study 52

BirdEye

DECEMBER 26, 2023

By improving brand salience, you can go from being one of the players to the one you must watch out for. When a consumer thinks of a specific product or service, a brand with high salience will be at the top of their mind, improving purchase rates. Higher brand salience helps outshine competitors without launching expensive campaigns.

Brands 105

Brands Social Media Competitive Advantage Measurement 105

BirdEye

SEPTEMBER 8, 2023

Reputation management manages the online reviews, addresses negative comments promptly, promotes positive content and ensures that the firm’s online presence aligns with its brand values and compliance requirements. Watch the Free Demo Now.

Financial 105

Financial Tips Management Social Media 105

BirdEye

DECEMBER 5, 2023

When people consistently see positive things about your business, they’ll have a good image of your brand in their minds. Competitive advantage In a crowded market, having a strong reputation can be the deciding factor for customers. Watch a demo today to know how Birdeye can pull this off. How do you measure reputation?

Brands 110

Brands Management Social Media Analytics 110

BirdEye

OCTOBER 5, 2023

The purpose of brand perception is to understand how target consumers view and relate to a brand. Positive brand perception provides several benefits, such as creating brand advocates, providing a competitive advantage, allowing premium pricing , attracting good talent, etc. Watch the Free Demo Now.

Examples 64

Examples Measurement Brands How To 64

BirdEye

SEPTEMBER 6, 2023

Knowing your customer is your business’s first and best competitive advantage. When businesses take customer feedback and overall brand perception seriously, they significantly improve their conversion rates, brand value, and revenue. Watch the Free Demo Now.

Survey 59

Survey Marketing Comparison NPS 59