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Whether a company is 112 years old or a brand new start up, there are an infinite number of way to delight customers; the true competitiveadvantage is to understand what the trends and levers are — as defined by their customers. Claudette Harris2. President at Service Solutions Partners. Cecilia Hugony.
When customers perceive that a brandvalues their unique needs and preferences, they form an emotional connection, enhancing their inclination to remain associated, refer friends and family, and make repeat purchases. Hence, such personalized experiences make customers feel valued and boost retention rates.
Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brandvalue in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. Hotel guests who are fully engaged spend 46% more per year than actively disengaged guests. Source: Gallup ) Tweet this.
Yet according to McKinsey, “In many cases, the customer — not the competition — is the key to a company’s prospects.” Looking at your competitors might define your competitiveadvantage — i.e., what do you do better than them? But looking at your customers defines value. Value proposition examples.
Horst Schulze, former president of the Ritz-Carlton Hotel Company. BrandValue & Customer Service Quotes. Great customer service is a critical competitiveadvantage for a business.” ? . – Rick Tate. Customer Satisfaction & Customer Service Quotes. Customers don’t expect you to be perfect.
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