Emotion-Driven Design: Unlocking the Key to Unstoppable Customer Adoption
ECXO
NOVEMBER 17, 2024
Design leaders play an instrumental role in guiding products beyond functionality to create a connection that resonates on a personal level with users. According to Siegel+Gale’s “Global Brand Simplicity Index,” companies that prioritize simplicity enjoy higher customer loyalty and willingness to pay a premium.
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