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The Gospel of Customer Centricity for Improved Customer Experience

CX Journey

The price of the product, the brand value, and the other pillars of marketing are no longer the most important factors in a consumer’s selection process. At a certain level of affluence, the absolute value of experience a company is likely to deliver becomes the pivotal point in making a selection.

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Customer Centric Decisions

ClearAction

Customer Centric Decisions Lynn Hunsaker. Do you have a customer-focus creed? In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. How does this exceed the needs and expectations of customers? How visible is it to your employees?

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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Implementing expertly-designed mystery shopping programs and employee feedback surveys can help curate a company culture that promotes high levels of customer and employee engagement within each individual interaction that takes place in your different brick-and-mortar locations. appeared first on Second To None.

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Building Customer Loyalty Through Strategic Distribution

ECXO

They are the ones setting the stage for what the customer experience will be like and shaping how the brand is perceived. Every conversation, consultation, and solution offered by a distributor becomes a powerful opportunity to boost customer satisfaction and build unwavering trust.

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Kate Spade Revamps Retail Experiences to Deliver Brand Values

Beyond Philosophy

Luxury brands, more than most, have set an expectation in the minds of their Customers, and it’s as high as the prices on the merchandise. By revamping the Customer Experience to reflect the brand value of luxury, Kate Spade is joining the ranks of Apple and Lululemon.

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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

I still hear things like: ‘I treat my customers how I want to be treated’ instead of how they want to be treated. We’re a small company specialised in customer insights, CX consulting and training/change management. We work with organisations large and small to help them be more customer-centric.

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Join Us On April 28th to Celebrate Temkin Group’s 5th Anniversary

Experience Matters

Next Tuesday, April 28th , will be the 5th anniversary of this post: Introducing Temkin Group, Customer Experience Transformation Consultancy. How does your organization’s mission support the customer experience? Q3: Compelling brand values are created with promises. That’s when we launched Temkin Group.