The 6 Best Emotional Brand Connections of 2018
Hero Digital
DECEMBER 11, 2018
Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Euclid reports that a brand’s alignment with the customer’s personal values is important to 52% of millennials, 48% of Gen X, and 35% of baby boomers. Confidence. Efficiency.
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