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Your Guide to Mastering Brand Reputation Management

InMoment XI

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. Monitor Online Presence: Use tools to monitor mentions of your brand across various online platforms.

Brands 378
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The 3 Principles of Brand Loyalty in a Highly Disruptive World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Big brands—ones with significant human and financial resources—remain ahead of the game.

Loyalty 177
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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

Online reviews, a platform for consumers to discover and assess auto services brands, can particularly influence consumer decisions from the start of their customer journey. 67% of consumers see reviews as influential when choosing a new auto service. Automotive consumers visit an average of 4.2

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Report: Lessons in CX Excellence, 2015

Experience Matters

We just published a Temkin Group report, Lessons in CX Excellence, 2015. The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards. The report, which is 98 pages long, includes an appendix with the finalists’ nomination forms. Download report for $195. EMC Corporation.

Report 120
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DCX Links | July 21, 2024

DCX

Why it matters: This move highlights the growing trend of experiential retail, where brands create interactive spaces to engage customers beyond traditional shopping. The big picture: As consumers increasingly seek meaningful experiences, retailers are rethinking their physical spaces to offer more than just products.

Retail 52
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The Need for Customer-Friendly Authentication Alternatives to Vulnerable One-Time Passcodes

CSM Magazine

This is in large part due to the positive reputation it has with consumers: it’s convenient and assumed that these codes are secure. Fraudsters are using an increasing number of ways to compromise consumer phones, and businesses are feeling the impact. A precise, low-friction approach.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants. That’s because a bad customer experience interrupts our day.