Remove Brand Values Remove Culture Remove Groups Remove Leadership
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Report: Creating and Sustaining a Customer-Centric Culture

Experience Matters

We just published a Temkin Group report, Creating and Sustaining a Customer-Centric Culture. Here’s the executive summary: Temkin Group defines culture as how employees think, believe, and act, and if an organization wants to differentiate its customer experience, it must address each one of these areas.

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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. There are countless factors that contribute towards the perception that customers have of your brand, and the impact that in-store employees have is arguably the largest.

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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis. An organisations approach to Customer Experience will live or die on the strength of transformational leadership. A customer-centric organisation.

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Are You Losing Customers and Hurting Your Brand Because of Poor CX?

Daniel Group

In today’s competitive business landscape, customer experience (CX) plays a pivotal role in shaping brand perception and customer loyalty. It’s time to assess whether your CX efforts align with your brand values and if they are positively impacting your business. appeared first on The Daniel Group.

Brands 52
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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Taken together, this new emphasis on culture, training, and Voice of the Employee will put employees at the center of CX attention this year. As Peter Drucker once said, “Culture eats strategy for lunch.”

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15 Brand Trends for 2015

CX Journey

He again shared his thoughts on the numerology, as well, this time, obviously focusing on 15: In numerology 15 is the combination of the number 1 (representing leadership and forward movement) and the number 5 (numeric for business and finance), thus 15 becomes the fusion of leadership and forward momentum for brands and marketers.

Trends 171
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

Think about demographics, culture adaptation, their values, decision-making, goals and priorities, preferences, and pain points. Buyers are also often seeking a strategic partnership and thought leadership to help them solve their biggest problems. A persona is an archetype of your ideal customer. How do they consume content?

B2B 128