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Return policies are very specific to your brand and what you’re looking to accomplish — there is no one-size-fits-all strategy. An easy return policy creates customerconfidence and trust in the brand. The Humanoid Touch: How AI is Changing Customer Experience by Deb Miller.
Staff need to have the knowledge and language that gives their customersconfidence that they understand their needs and can provide robust solutions. Building this capability can drive revenue and improve margins through improved customer perception.
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