ShepHyken

APRIL 28, 2024

While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. 10 Ways to Nurture Customer Confidence by Katie Navarra (The Ascent) Customer confidence drives sales and supports long-lasting loyalty among customers.

Loyalty Programs 73

Loyalty Programs Customer Service Self Service e-support 73

ShepHyken

MAY 7, 2018

Return policies are very specific to your brand and what you’re looking to accomplish — there is no one-size-fits-all strategy. An easy return policy creates customer confidence and trust in the brand. The Humanoid Touch: How AI is Changing Customer Experience by Deb Miller. My Comment: What drives loyalty?

Customer Service 79

Customer Service Policies Retail Case Study 79

Middlesex Consulting

DECEMBER 27, 2015

Staff need to have the knowledge and language that gives their customers confidence that they understand their needs and can provide robust solutions. Building this capability can drive revenue and improve margins through improved customer perception.

Culture 60

Culture Training Brands Technology 60

CSM Magazine

MARCH 10, 2025

A companys tone of voice is more than just the words it chooses; it encompasses communication style, brand values, consistency and emotional resonance. A reassuring, warm tone can put customers at ease, while a confident, knowledgeable voice builds trust. Training must be continuously reinforced, too.

Customer Experience 52

Customer Experience Guidelines Communication Training 52