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If you have followed my writing for a while, you will be very much aware that I am very proud and passionate CustomerExperienceProfessional (CXP). One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis.
Today I am absolutely delighted to share my interview with passionate CustomerExperienceProfessional, Kathy van de Laar – enjoy… Ian. We’re a small company specialised in customer insights, CX consulting and training/change management. How do you align channels to deliver the right customerexperience?
We agree and believe that customerexperience is a reflection an organization’s culture and operating processes. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016. CustomerJourney Designing.
But it really is by no means the only driver, particularly when recruiting for CustomerExperienceprofessionals. We understand that CX is a wide-ranging sector covering Strategy, Brand Development, Customer Service, Technical delivery, Customer Insight, Colleague Communications, VOC, JourneyMapping and Programme Management.
Sun Tzu Customerexperience strategy is one of the six competencies of the CustomerExperienceProfessionals Association's ( CXPA ) CCXP exam and something every customerexperienceprofessional should be well versed in/about. Outline your personas : do different customers have different needs?
What to watch: How other brands in various sectors might adopt similar immersive retail concepts to enhance customer engagement and loyalty. Go deeper: Valuable takeaways for customerexperienceprofessionals: Tailor experiences to specific demographic groups.
Together, they designed and launched the CustomerExperienceProfessionals Association (CXPA), a global organization of more than 4,000 members across 50 countries. It aligned nicely with the Temkin Group’s key focus areas of purposeful leadership, compelling brandvalues , customer connectedness, and employee engagement.”
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