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7 Reasons Brand and CX are Disconnected

Beyond Philosophy

They haven’t, however, brought the brand promise concept and applied it to the day-to-day activity of the company. People throughout the organization don’t know the Brand Values. Many companies don’t share the brand values with their entire team. Customer-facing employees are not briefed on Marketing campaigns.

Brands 129
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Reinforce your brand value with a social media strategy

BirdEye

Once you’ve successfully identified your target audience, you can group them into two categories: Valuable customers: Focus on your most valuable audience to start. These people will drive the most value to your social media investment. Aspirational customers: This refers to the customer base you want to nurture next.

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Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

ECXO

Include questions that specifically target emotional experiences and ask customers to rate their feelings on a scale. This quantitative data can provide valuable insights into the emotional frequencies of your customers. Emotional Storytelling: Utilize storytelling techniques to evoke specific emotions in customers.

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Core Values are Decision Filters

ShepHyken

Many organizations’ core values include words like honesty and integrity. Office Pride’s core beliefs and values are as follows: Honor God. Increase Brand Value. Total Customer Satisfaction. Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author.

Culture 116
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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective.

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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

Ability to coordinate diverse resources to create value. Ability to align employee behaviour with customer-focused culture. Question 1 – Based on this information, on a score of 1 to 10 (1 being not at all and 10 being extremely), how embedded is a customer-centric culture in your business unit?